Sustainability and health conscious Chinese consumers can now look to Wholly Moly! to enjoy dairy-free drinks with an oat base, in Ecolean’s lightweight flexible packages.
Wholly Moly!, a subsidiary of Yum Delight, has adopted Ecolean’s lightweight packaging solutions to pack its oat drinks. Headquartered in Silicon Valley, California, US and Shanghai, China, Wholly Moly! is a brand in whole-grain and oat products targeted at a new generation of Chinese consumers. The products are available in the Greater China region and in the US, through both direct-to-consumer e-retail and supermarkets, and has been available in Ecolean packaging since May this year.
Claire Fang, CEO at Wholly Moly!, said: “Without any additives, Wholly Moly! products retain their original nutrition and sweetness. We dare to use the original taste of healthy cereals. The oats grow in the fresh soil and sunlight of the Midwest of the US and southern part of Canada, and are packaged under strict North American standards, bringing high-quality oat products to health and sustainability conscious consumers in China.”
Ecolean’s packaging solution is designed to address both consumer convenience and environmental awareness. A minimal amount of packaging materials translates to less resources used throughout the package’s lifecycle – for example less energy and water in production, and lighter packaging during transport. The result is a liquid food package with less impact on the environment, offering a lighter footprint for both customers and consumers.
Johnny Sajland, COO at Ecolean, added: “We welcome the launch of Wholly Moly! oat drinks in Ecolean packages, as a great fit for our approach to sustainability and being a responsible business in the packaging industry. As a global packaging producer offering lightweight packaging solutions for both chilled and ambient distribution, Ecolean is active on more than 30 markets worldwide and partners with many of the brands within the dairy, beverage and liquid food industry.”