What we didn’t know about minerals: A consumer study on mineral perception

By Vivian Dietrich, product manager of special salts at Jungbunzlauer Ladenburg

Minerals have diverse functionalities in the human body that are necessary for its overall health. Thus, we need the daily intake of a broad range of minerals to avoid mineral deficiencies, which might result in disease symptoms and common disorders.

Jungbunzlauer, as a manufacturer of organic minerals, wanted to understand if consumers were aware of the importance of minerals for their health; had knowledge about the advantages of organic minerals; preferred organic minerals over inorganic minerals; were open to food and beverage mineral fortification or supplementation.

The company asked more than 1,400 consumers to participate in two online surveys on minerals. The surveys were conducted in cooperation with Döhler’s sensory and consumer science department (“Döhler”) and students from the Aalen University’s business development course (“Aalen University”). This article describes some results of the two online surveys. The complete paper can be downloaded from Jungbunzlauer’s website.

The full article can be found on Food & Beverage Asia’s October/November 2022 issue here.