Vitafoods Asia, the only event dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, is set to make its return to the AsiaWorld-Expo, Hong Kong, from 1 – 2 September 2016. This year, the show offers attendees even more opportunities to make new business connections and uncover innovations with its series of new show elements and features. The sixth edition will feature more than 170 international exhibiting companies, who will present their latest offerings to upwards of 3,000 visitors from across Asia.
“Vitafoods Asia has built a solid foundation within a short span of five years, creating a professional and valued business platform for Asia’s nutraceutical industry,” said Mr Chris Lee, Portfolio Director, Vitafoods Events. “While our main focus is still on providing the industry with a common ground for networking and trade, the next step would be to enhance the overall show experience for both our exhibitors and visitors, and that means offering substantial content, be it new show features or engaging educational opportunities.”
Stronger Support with New Industry Pillars
Similar to its Europe counterpart, Vitafoods Asia will also undergo a restructure this year in order to further strengthen its offerings to the industry. The show will cover four key sectors of the nutraceutical industry, each catering to a distinct group of exhibitors and visitors. This move stems from the organiser’s aim to offer the industry more focused and targeted content across all segments.
The four sectors are:
- Ingredients & Raw Materials;
- Contract Manufacturing & Private Label;
- Services & Equipment, and
- Finished Products
The introduction of different sectors at the show serves to create a specialised business environment within each sector, and is designed to facilitate business interactions at Vitafoods Asia. In addition to reflecting the diverse nature of the nutraceutical industry, this fresh approach assures exhibiting companies of ample opportunities to meet with a more targeted audience. Likewise, visitors will also be able to identify their desired exhibitors with greater ease, allowing them to maximise their time at Vitafoods Asia. All in all, exhibitors and visitors can expect a more effective show experience that facilitates business discussions at the 2016 edition.
A Multitude of Business and Education Avenues
Exhibitors who are looking to extend their reach and maximise exposure at Vitafoods Asia can also choose to leverage on several new and existing platforms for their marketing needs.
Headlining Vitafoods Asia 2016 as one of the main visitor attractions, the Springboard Pavilion is a new initiative that underscores budding entrepreneurial businesses and start-ups in the industry who are exhibiting for the first time. The pavilion not only serves as a launch pad for companies new to the nutraceutical industry, but also gives these companies a chance to experience Vitafoods Asia without having to commit to a full-sized booth.
The Inspiration Showcase houses a selection of ingredients and finished products curated from selected exhibitors, and will be separated into two areas – New Product Launches and Star Products. Companies looking to extend their presence beyond the booth will be able to benefit from the additional exposure that the Inspiration Showcase offers.
The Tasting Bar returns once again this year, offering all visitors an interactive and delectable experience at the showcase. Split into two categories of Food and Beverages, the feature area allows participating companies to incorporate an experiential element to their showcase, giving visitors the opportunity to view, touch, and taste the functional food and beverage samples on display. In addition, exhibitors also stand a chance to gain recognition through the Best Tasting Functional Food and Best Tasting Functional Beverage awards, both voted by industry visitors.
An all-new segment, Discovery Trails, will also be introduced at Vitafoods Asia 2016. Designed to help visitors pinpoint the top ingredients and products to look out for, thetrails will consist of a series of self-guided tours marked out onto custom maps that take visitors to participating exhibitors’ booths. With these maps, Discovery Trails exhibitors will be able to better reach their intended target audiences.
On the education front, the 2016 edition will see the introduction of Vitafoods Centre Stage, which consists of multiple free-to-attend presentations by leading industry professionals from around the world. This exclusive platform gives exhibitors the opportunity to share their latest ingredients and technology, in the style of an interactive presentation.
Also, sitting alongside the Exhibition is the Vitafoods Asia Conference, which returns with a focus on applied science for the purpose of product development. Featuring six health categories, the conference covers topics such as best practices for bringing a product to market within the Pan-Asian region.