Vitafoods Asia 2016 Expands Education Programme

Singapore, 30 June 2016 Vitafoods Asia, the only event dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, today announces a series of learning activities that have been specially organised for 2016. Returning for its sixth edition, Vitafoods Asia will take place from 1 – 2 September 2016 at the AsiaWorld-Expo, Hong Kong.

Mr Chris Lee, Portfolio Director, Vitafoods Events, commented on the various education initiatives available at the show. “Vitafoods Asia is more than just a trade event – instead, we see ourselves as a hub that promotes knowledge-sharing and networking, both of which facilitate business deals for the industry. For the 2016 show, we worked hard at designing a robust educational programme that offers visitors an engaging experience that helps them meet business challenges.”

Vitafoods Asia Conference – Bridging the Gap Between Science and Industry

Headlining the series of learning activities, the Vitafoods Asia Conference returns for the third time, boasting a refreshed format with new content offering. Connecting Science and Business, the conference runs alongside the main exhibition and provides delegates with a platform to learn about industry innovations, trends, and regulations, all while facilitating new business partnerships.

The 2016 Conference brings together some of the leading names within academia and industry, and is officially supported by and co-developed with Food Industry Asia (FIA), the International Society of Nutraceuticals and Functional Foods (ISNFF), and research consultancy Frost & Sullivan. Featuring over 30 industry experts, the two-day agenda will focus on applied science for the purpose of successful product development and business growth strategies.

Delegates can expect to hear and gain insights from esteemed industry experts across various segments and job functions, including leading academics of renowned institutes and representatives from distinguished companies and industry associations. Organisations represented at the conference include Analyze & Realize, BrandHive, DSM, FIA, Frost & Sullivan, Grigore T. Popa University of Medicine and Pharmacy, Hong Kong University of Science and Technology, Innova Market Insights, ISNFF, Japanese Society of Anti-Ageing Nutrition, Nestlé Institute of Health Sciences, Newcastle University International Singapore, Swinburne University, and Taiwan Association for Food Science and Technology.

The conference focuses on five health categories and three core areas for business growth. Speakers fielding each of the five health categories will delve into R&D, clinical trials, and research projects, and present a clear market overview around each topic. Within each category, as part of a newly introduced ‘Industry Success Story’ segment, a representative from a market-leading business will also be invited to share industry best practices.

Focusing on applied science, the conference also includes in-depth presentation sessions that highlights best practice across product development and marketing in Asia. Significant focus will also be placed on understanding consumer preferences and how to apply this to product development strategies. As part of this focus, Frost & Sullivan will deliver a one-hour workshop, specifically dedicated to exploring the unique requirements of Asian consumers.

Conference Programme Overview

Health Categories

Core Areas for Business Growth

▪    Weight Management

▪    Heart Health

▪    Healthy Ageing

▪    Maternal and Infant Health

▪    Digestive Health

▪    Bringing your Product to the Asian Market

▪    Product Safety and Quality Control

▪    Understanding and Targeting the Asian Consumer

The full programme and speakers list for the Vitafoods Asia Conference 2016 is now available on Early bird rates are valid from now until 29 July 2016.

Global Market Theatre

Within the Vitafoods Asia expo, the ever-popular Global Market Theatre makes a comeback, featuring experts from around the world as they provide insights into regulations and trends in some of the industry’s fastest growing markets. Topics to be explored include relevant regulatory restrictions, and opportunities for successful market access and business growth. Under each selected market, visitors get to hear two dedicated presentations – Market Overview and Regulatory Overview. The former identifies key market trends, top selling ingredients and products, and potential opportunities for continued market growth and innovation; while the latter provides a succinct and practical “how-to guide” for successful market entry, establishing key regulatory restrictions and opportunities. Featured markets include China, Europe, Indonesia, Malaysia, Singapore, Thailand, and the USA.

Vitafoods Asia Centre Stage

New for 2016, the free-to-attend Vitafoods Asia Centre Stage consists of a series of presentations delivered by a global selection of industry experts and key industry leaders on the exhibition floor. Visitors will have the chance to get acquainted with the latest innovations, best business practices, new product development strategies, and key industry updates across topics such as Sports Nutrition, Bone and Joint Health, Formulating for the Consumer, and Best Practices in Marketing and Branding.

In addition to the presentations, attendees can also join industry experts from around Asia in two keynote panel discussions that explore and evaluate the latest progress on ASEAN harmonisation and trade barriers on food, and the next steps in continuing to drive innovation and new product development in Asia.

Visitors looking to hear directly from participating exhibitors will be thrilled with the inclusion of two dedicated presentation areas – LaunchPad and the Exhibitor Presentations. Making its debut at Vitafoods Asia, LaunchPad is an interactive platform that brings together selected exhibitors who will each present bite-sized overviews of their latest product launches through 10-minute summary briefs. Exhibitor Presentationsis a segment at the Vitafoods Asia Centre Stage that features a collection of carefully selected industry companies, who will present their latest results from recent clinical trials and research projects. Designed to provide a quick snapshot of the new product launches available on the show floor, these short presentations are especially suited for visitors who are looking to maximise their time at Vitafoods Asia.

Visitors keen to learn about latest market trends within Asia’s Omega-3 industry will also benefit from a series of Omega-3 Presentations, delivered by the experts at the Global Organization for EPA and DHA Omega-3s (GOED), that includes carefully selected industry case studies and insight into the latest product developments. They will also have the opportunity to speak directly to a range of exhibitors within the Omega-3 Resource Centre.

Lee added, “We’ve pulled out all stops to create an immersive learning environment at Vitafoods Asia, and this is by far our most comprehensive offering. We hope that all participants derive added value from their experience and leave Vitafoods Asia feeling thoroughly inspired by all the knowledge and insights that they’ve picked up at the show.”

For more information on Vitafoods Asia 2016, visit