(From left) Paolo Recrosio CEO of Bruni Glass, a Berlin Packaging Company; Manuel Jordano, ex-owner Vidrimon; Rafael Jordano, ex-owner Vidrimon; and Erminio Tarantola Group M&A and Integration Manager di Bruni Glass, a Berlin Packaging Company.
Global packaging juggernaut expands Southern European footprint with increased presence in Span and Portugal
Berlin Packaging, a full-service supplier of glass, plastic and metal containers and closures, has announced the acquisition of Vidrimon, a supplier of olive oil bottles and glass packaging for Southern Europe. Located in Montilla, Spain, the heart of Andalusia region, Vidrimon has experienced years of sustained organic growth.
Berlin Packaging is a US$2.6 billion global supplier of rigid packaging products and services to customers of all types across all sectors. The acquisition of Vidrimon will marks Berlin’s 12th overall acquisition since 2010 and fourth in Europe in 2019, adding strategic locations in France, Italy, the Netherlands, and now Spain. This rapid expansion extends the dynamic organisation’s global reach, which includes over 110 locations in North America, the Bruni Glass division headquartered in Milan, the Bruni Erben division headquartered in Hadleigh, England, and operations in China and South Africa.
Vidrimon will be integrated into the Bruni Glass organisation and the new company will be called Bruni Glass Iberia, a Berlin Packaging Company
The acquisition will deliver benefits to customers and supplier of both companies, including:
- Industry leading packaging offering – Berlin customers can gain access to Vidrimon’s specialty glass bottles, adding to the large selection of innovative custom and stock glass solutions already in the Berlin and Bruni catalogues. Vidrimon customers can fulfil their glass, plastic, and metal packaging and closure needs by accessing Berlin’s 40,000+ SKUs, with many available for same-day shipping on BerlinPackaging.com.
- Global expansion opportunities for customers – As a packaging distributor in Europe with warehouses across the continent and a complete coverage in North America, the combined company offers customers on both continents vital logistics support for penetrating global markets.
- Deepened expertise in important vertical markets – Vidrimon’s focus on glass packaging for the olive oil and beverage sectors adds to Berlin’s presence in food, beverage, pharma, personal care, household care, cannabis, and industrial packaging, bolstering Berlin’s ability to provide customers the most complete offering in a wide range of industry segments.
- Access to Berlin’s income-boosting services – Vidrimon customers will be able to take advantage of design and innovation centres on two continents that provide complete structural package and brand design; warehousing and inventory management; capital lending and quality consulting services.
- Strategic opportunities for suppliers – Both Berlin and Vidrimon suppliers will have access to a combined 200-person sales force in North America and Europe as well as a database of qualified packaging customers and prospects that has grown to more than 150,000. Berlin also helps suppliers land new business with a powerful marketing engine that builds demand and strong warehousing and logistics programmes that handle customer inventories reliably and efficiently.
Andrew Berlin, chairman and CEO of Berlin Packaging, commented, “We’ve experienced tremendous growth in Europe in 2019 with four strong companies joining our organisation. As we grow, we remain steadfast in our commitment to quality, innovative design, and helping our customers to improve their bottom line with our packaging products and services.”
“Adding Vidrimon is another important building block as we become the world’s strongest, broadest, and most customer-centric packaging supplier,” said Paolo Recrosio, CEO of Bruni Glass, a Berlin Packaging Company. “It not only strengthens our expansive European offering, but it also aligns us with another company that shares our glass packaging expertise, our commitment to quality, and our insistence on thrilling customer service.”
“Glass and olive oil bottles have been our business focus for almost 40 years and joining forces with a global powerhouse like Berlin offers new opportunities for business growth that will benefit our customers and suppliers as well as our employees,” said Manuel and Rafael Jordano, former owners of Vidrimon.
The deal has closed, and integration planning is already underway. All of Vidrimon’s employees and locations will be retained.