V-Shapes: A unique story about sustainability, safety and convenience in packaging

As the climate crisis continues to evolve and governments around the world are paying more attention to sustainability initiatives and regulations, packaging will come under increased scrutiny for its role in adding to CO2 emissions, landfills and plastics pollution. Addressing this requires new thinking and a mindset of sustainability. Those are two of the founding principles of V-Shapes as the company continues to improve its single-dose sachet packaging machines.

But in this new, more environmentally conscious world, it can be tricky to balance the needs of consumers, converters/fillers, brand owners, and the planet. Clearly, brand owners want their packaging to convey a desired brand image, including through high-quality color, images and text. Converters/fillers are always developing new ways to serve their brand owner customers. Consumers look to packaging to identify the product they are purchasing or considering, and often seek to understand the sustainability profile of the brand owner. This can play a big role in purchasing decisions, especially with younger consumers. Consumers are also mindful of convenience and safety – with safety being an increased concern in light of what the pandemic has taught. And with respect to the environment, plastics are not going away anytime soon, hence, V-Shapes is using materials that can operate within a circular economy.

Taking all factors into consideration, V-Shapes added a twist of uniqueness to bring cachet to their sachets. The brand owners V-Shapes spoke to love their unique approach to single-dose packaging that can be opened in a single move using only one hand. In addition, they love to be able to use high-quality printing on the sachets to promote their brand image and consumer messaging as well as the fact that there is less product wastage, precise dosing and less space consumption in the shipping process compared to more conventional single-dose units. Conventional packaging of single doses often requires air headspace that takes up room and can have a deleterious effect on the packaged product shelf life.

Continue reading here. Published in Food & Beverage Asia June/July 2021 Issue.