Company lives up to its PERFORM commitment with MORPHOTONIX collaboration and award for Best Technical Achievement: Holographic Closure Technologies
UNITED CAPS, an international manufacturer of caps and closures, today reported it was honoured with an IMDA award for Best Technical Achievement: Holographic Closure Technologies, for a holographic in-mold label jointly developed with MORPHOTONIX, a high-tech brand protection company.
The In-Mold Decorating Association (IMDA) is a trade association representing molders, label printers, material suppliers, equipment suppliers and others committed to the development and growth of in-mold labelling and decorating products, technologies and markets.
To create this unique and secure bio-inspired and sustainable closure design. MORPHOTONIX nano-engraved steel cavities with 130,000 dpi precision custom diffractive holograms, which were replicated by UNITED CAPS into the closures via injection moulding. The cavities are seamlessly integrated in the molding line, and the closures are produced at standard speeds, with zero additional consumables. The irremovable security designs provide immediate verification without scanning.
“We also showed this innovative approach to security closures at ProPak Asia 2019 last month, where it received rave reviews due to its unmatched anti-counterfeiting performance and its attractive, attention-drawing appearance,” said Mr. Benoit Henckes, CEO of UNITED CAPS. “With an estimated US$460 billion in counterfeit goods worldwide, counterfeit prevention has significant economic benefits, including protection of jobs and prevention of deaths due to counterfeit drugs. This holographic solution is one of two SMARTER anti-counterfeiting solutions we have demonstrated at ProPak Asia and other recent shows; the other one is QR+ technology, a combination of a QR code and secure fingerprint that helps brands enhance consumer confidence. It’s another example of how we leverage our market-driven pillars for differentiated total packaging solutions: RELATE – PERFORM – SUSTAIN. In this case, as an element of our PERFORM pillar, we have improved usability for consumers and productivity for customers by making it easier to quickly identify a genuine product.”