Two in three consumers fear vitamin D deficiency during lockdown, Lycored survey shows

Lycored has spotlighted the role of vitamin D supplementation during the COVID-19 pandemic, with two in three consumers concerned they are not getting enough of the micronutrient.

Vitamin D helps regulate levels of calcium and phosphate, which are needed to keep bones, teeth and muscles healthy. Along with factors such as age and poor diet, a lack of sun exposure is a key reason for vitamin D deficiency.

Lycored surveyed 500 consumers in the US, Australia and New Zealand. 66% of the respondents believed they might not be getting enough vitamin D as a result of spending more time indoors because of the pandemic. This concern was particularly high among millennials, with 74% of 25-34-years-olds worried about vitamin deficiency.

The research was undertaken in October, when various different rules were in place in the three countries. Possibility reflecting the fact that restrictions on movement had been removed in much of New Zealand, fewer consumers there were worried about vitamin D deficiency at 53% than in the US or Australia at 72% and 69%, respectively.

Christiane Lippert, global product manager, vitamins and delivery systems at Lycored, said: “Of course the COVID-19 pandemic has had a huge impact on vitamin and supplement markets, and one of the most obvious trends has been increased interest in vitamin D. Our research supports the case that this is largely a result of concern about the effects of spending more time indoors. Clearly, many sun-deprived consumers are looking to supplements, and this demand is likely to increase in the near future, especially in countries entering the winter months.”

Lycored’s vitamin D range includes D2 and D3 products. The company’s microencapsulation allows “effective dosage” for maximum efficacy in supplements, beverages and nutraceuticals.

Products can be provided in forms such as microencapsulation starch beadlets for use in two-piece or hard-shell capsules, dry mixes and liquid suspensions for softgels. The range includes kosher, halal, vegetarian, allergen-free and silicon dioxide-free options.