By Susan Chua, head of market and consumer insight, Asia-Pacific, ADM
Consumers’ outlook on health and nutrition has shifted in recent years as they grapple with the lasting impacts of macroeconomic forces including COVID-19. Taking a future-forward view of the consumer landscape can help brands remain at the forefront to meet the evolving needs of consumers today. Asia-Pacific’s personalised nutrition market has undergone significant growth in the last few years and is anticipated to increase considerably at a compound annual growth rate (CAGR) of 13.2% between 2021 to 20271. This market growth is an important factor for the industry as it offers opportunities for new and emerging innovations within the space. Across the region, consumers are increasingly connecting various dimensions of health and wellness, including the body and mind, as well as personal and community health.
The pandemic and changing global landscape have significantly impacted and altered our daily routines and work arrangements. Increasingly, consumers are expecting flexible yet tailored solutions that meet both their nutritional and lifestyle needs. Today’s conscious consumers are also turning to alternative proteins to contribute to more sustainable, resilient, and equitable food systems. Flexitarianism has gone mainstream, and this balanced approach to food can offer great variety in terms of flavor, texture, taste and nutrition, while still fulfilling the desire to protect the planet.
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