TopGum has unveiled HoneyGum, a line of natural, honey-based functional gummies. The new product joins the company’s portfolio of advanced dietary supplement gummies.
Significant to the gummy is TopGum’s utilisation of pure liquid honey as opposed to powdered honey. Harnessing the benefits of pure liquid honey, HoneyGum blends the ingredient into its advanced gummy formulation technology. The company will introduce the new line, alongside its innovative Caffeine Gummicino, IronGum, and others at SupplySide West.
Honey, rich in natural antioxidants and minerals, has been prized for centuries as a remedy for soothing sore throats and easing coughs. It comes in diverse flavours and colours, depending on the flowers from which the nectar is collected. In general, honey has a lower glycaemic index (GI) than table sugar and can cause a slower rise in blood sugar levels. The exact GI depends on the type of honey and its composition.
Honey is enjoying a revival among consumers. According to CNBC, honey was a key trending flavour in multiple food and beverage products featured at the summer Fancy Foods Show 2024 in NY. Honey also was third on the 2023 Winter Fancy Food Show’s Trendspotter Panel Top 10 List.
The HoneyGum experience
TopGum taps into the honey trend with five functional gummies targeting specific health categories:
• Honey Sleep Relaxation features honey (500mg) with chamomile extract, GABA, L-theanine, and valerian in a lemon-chamomile flavour, designed to promote restful sleep;
• Honey Immunebis enhanced with 500mg honey, elderberry, vitamin D (1000IU) and other vitamins in a mixed-berry flavour;
• Honey Immune Ginger combines ginger, propolis, and honey (500mg) in an apple flavour;
• Honey Energy delivers 500mg honey-infused energy via B-vitamins and caffeine in a tangerine flavour;
• High-Dose Honey offers the highest amount of honey in a single gummy, enriched with biotin for beauty-from-within, and comes in a natural, light brown hue.
By incorporating liquid honey, TopGum’s HoneyGum also preserves the gummy’s advantages without the use of fillers such as cornstarch and stabilisers.
“Combining liquid honey into a stable gummy matrix in a way that hits the right texture and flavor notes is a complex process,” explained Jennifer Toomey, head of new product development in the US for TopGum. “But it was important for us to showcase the benefits of honey without the unnecessary additives that can come with a dry or powdered ingredient. Every HoneyGum gummy is a sensory delight. With unique flavours such as lemon chamomile, mixed berries, and tangerine, these gummies are not merely wellness supporting supplements —they’re all-natural treats.”
“The new line of honey-based functional gummies is designed to meet the diverse needs of consumers in their active lifestyles,” asserted Eyal Shohat, CEO of TopGum. “Each HoneyGum product is carefully crafted to deliver a holistic, wellness solution in a deliciously chewy and convenient format. This new gummy series is a prime example of how TopGum can innovate a full line of products responding to consumer demands for functional supplements that can deliver a flavorful and enjoyable experience.”
The HoneyGums were created using TopGum’s technology for combining liquid honey with the company’s fibre-based prebiotic gummy matrix. This process leverages the natural sweetness and prebiotic benefits of fructo-oligosaccharides (FOS) with the benefits, flavour, and sweetness of honey. The gummies come in a hexagonal shape, as inspired by natural honeycombs, for tactile and visual appeal.
Fully customisable
The HoneyGum line is fully customisable, showcasing TopGum’s formulation capabilities across flavour, colour, shape, composition of bioactives, and their concentrations. This flexibility allows brands to develop products aligned with consumer preferences, illustrating TopGum’s knack for innovation and sharp customer focus.
