The World Flour Day returns for second edition this March

The importance of flour will be celebrated on 20 Mar 2021.

The World Flour Day is a day dedicated to one of the most important foods of humankind, a staple that has nourished people every day for millennia, contributing to health, well-being and prosperity. In its second edition, the World Flour Day will be celebrated on 20 Mar 2021.

Carsten Blum, idea-giver and initiator, explained: “This year’s World Flour Day will again be observed under special conditions. Last year, face-to-face meetings were likewise very restricted. Nevertheless, farmers, millers and the entire flour processing industry – from New York to Sydney, from Buenos Aires to Mexico City, from Istanbul to Moscow – marked the day with many creative and digital activities. So this year again we’re encouraging all participants in the value chain to commemorate the importance of flour and the role it plays.”

Last year’s edition saw participants sharing photos and videos of celebrations, at companies and mills large and small. For instance, bakers showed the variety of products that are made from flour every day, and they baked their regional specialities such as Turkish flat bread and Mexican wheat tortillas. Another highlight was the flour sack that a mill made especially for the World Flour Day.

“This year, we will again collect all the ideas in our museum and document them for the future,” Blum continued. “This year FlourWorld will also create a special sack for this 20th of March, and it will receive a place of honour.”

Founded in 2008, in a cultural history procession through its exhibits the museum illuminates the epochal effects that flour had on people between the Neolithic and industrial revolutions, and will have in future. It also houses some of the world’s largest collection of flour sacks. The illustrations on the over 3,600 sacks from 140 countries tell the story of wheat grain, flour and bread mean to the people of the world.

This commemorative day was inaugurated by the FlourWorld Museum in Wittenburg in Mecklenburg-Western Pomerania, Germany. The date Mar 20 was chosen to be in the middle of the solstice, which varies between Mar 19-21. In the Northern Hemisphere, this marks the beginning of spring, the time of planting. In the Southern Hemisphere, it is the start of autumn and harvest. Hence for farmers around the world, the days around Mar 20 symbolises hope and gratitude.