The Opportunities for Chewing Gum are Clear with BENEO

New translucent chewing gum coating


BENEO presented its new ISOMALT translucent gum coating technology for the first time at ISM 2016. This innovative coating process enables chewing gum manufacturers to create attractive products that deliver in terms of translucence and shine, while also maintaining stability throughout their entire shelf life.

The new coating has been made possible thanks to BENEO’s sugar replacer, ISOMALT, which is the only sugar replacer that crystallises translucently. This unique characteristic makes it the coating of choice for those producers looking to create shiny pellets with innovative visual effects. For the first time ever, the new technology allows multi-coloured gum centres to be coated in a crunchy and translucent way. Extraordinary colours, as well as added print and sparkle effects are also now possible and remain visible throughout the shelf life.

BENEO’s unique ISOMALT translucent coating technology offers new ways to create appealing gum products on existing production equipment. Gum coated with ISOMALT has a fine, delicate crunch, excellent flavour release and it is not prone to chipping or cracking during production or transport.

Thomas Schmidt, Marketing Director at BENEO comments: “The chewing gum market is in need of fresh ideas to re-ignite sales and BENEO’s translucent coating technology offers fantastic scope for new product innovation. For the first time, multi-coloured centres can be made visible, leading to new visual possibilities in the market that will create excitement for the consumer and manufacturer alike.”

Being the only sugar replacer derived from beet sugar, BENEO’s ISOMALT has a sugar-like, mild sweet taste. It has received EFSA (European Food Safety Authority) health claims for both its low glycaemic and tooth-friendly characteristics. The US Food and Drug Administration (FDA) has also approved a dental health claim.