THAIFEX – Anuga Asia 2024 welcomes global culinary network

THAIFEX – Anuga Asia 2024 will feature a diverse showcase of exhibitors from 45 countries and regions worldwide. Trade attendees can anticipate networking, collaboration, and growth opportunities

THAIFEX – Anuga Asia 2024 will return from 28 May to 1 Jun 2024 with an increase in international participation at IMPACT Muang Thong Thani in Bangkok, Thailand. Spanning 11 trade show halls and six special shows, the event will highlight solutions that cater to growing consumer demands. With a spotlight on 11 current trends exhibited across the entire show, traders and buyers will have the opportunity to explore strategies for enhancing the value of their F&B businesses.

“This year’s THAIFEX – Anuga Asia is unprecedented – following a record-breaking 2023, the 2024 edition sold out faster than ever before,” said Mathias Kuepper, managing director and vice-president of Koelnmesse Asia Pacific. “With the inclusion of new participating countries this year, trade attendees can expect amplified diversity and richness of offerings at THAIFEX – Anuga Asia. As a catalytic platform, our unified goal is
to redefine Asia Pacific’s F&B commerce.

A world of flavours on display

A total of 45 countries and regions will be represented in the 2024 edition. Newcomers include: Canada, Czech Republic, Egypt, Macau, Monaco, North Macedonia, Romania, Uruguay and Yemen.

“THAIFEX – Anuga Asia marks a momentous stride for Macau’s global footprint,” emphasised Vincent U, president of Macao Trade and investment Promotion Institute (IPIM). “For the first time, the institute is coming in as a pavilion and coordinating the participation of Macau SMEs for the event. Bringing Macau’s SMEs to THAIFEX – Anuga Asia is an exciting opportunity for us to showcase our region’s distinct flavours and robust wholesale and distribution network on a global stage. We look forward to forging new partnerships and exploring lucrative business opportunities.”

Likewise, Canada will bring an array of companies to this year’s event. Canadian exhibitors like Cross Frontier Merchandise will offer organic snacks and gourmet condiments; Padmashri Naturals will showcase herbal supplements promoting holistic health, and Royal Classical Agriculture will emphasise sustainable farming practices with organic fruits and vegetables.

Meanwhile, the USDA will showcases exhibitors such as the Wisconsin Department of Agriculture, USA Dry Pea and Lentil Council and the California Milk Advisory Board, each spotlighting their contribution to the US’ agricultural landscape. Bamas Gourmet Sauces and Alaska Seafood Marketing Institute will also present their artisanal sauces and sustainable Alaskan seafood. With the ongoing partnership, USDA has also declared to endorse THAIFEX – Anuga Asia from 2025 officially.

“THAIFEX – Anuga Asia has served as a cornerstone for fostering trade alliances and elevating the global stature of American F&B. Looking ahead, we are thrilled to officially endorse THAIFEX – Anuga Asia starting from 2025, as it is a vital platform for showcasing the exceptional agricultural and culinary offerings of the United States within Southeast Asia,” highlighted Kelly Stange, regional agricultural counselor at USDA.

Beyond the exhibition floor

THAIFEX – Anuga Asia 2024 also presents a lineup of conferences and seminars on the Future Food Experience+ stage; meanwhile, the Thailand Ultimate Chef Challenge, and Alternative Protein Flavour and Taste Contest are designed to spark collaboration and knowledge exchange among industry professionals. Attendees can expect to gain valuable insights into emerging trends, consumer preferences, and market dynamics that will drive the future growth of the F&B sector.

In addition, THAIFEX – Anuga Asia 2024 will welcome charities including UNICEF, SOS, ZY Movement, UNHCR, and The Heart Foundation of Thailand this year.