THAIFEX – Anuga Asia 2022 to address the needs of food industry operators

The event will feature 11 food segments, 1200 exhibitors, 2,500 high-profile buyers, some 40,000 visitors, as well as special shows dedicated to entrepreneurs, product innovation and responding directly to buyer needs.

THAIFEX – Anuga Asia 2022 preparation is in full swing as Asia’s leading food trade fair gears up to host local and international participants at IMPACT Muang Thong Thani, Bangkok, Thailand, from 24-28 May 2022. This is a comprehensive event dedicated to the food and beverage industry in the region. The event will bring together key leaders, exhibitors and buyers from the F&B sector to discuss new products, market segments and opportunities, rising levels of product innovation, and emerging and growing trends in the post-pandemic era.

This year, THAIFEX – Anuga Asia is focused on catering to food exporters’ and importers’ needs, providing them with a networking and business exchange platform. The event will feature 11 food segments, approximately 1200 exhibitors, an estimated 2,500 high-profile buyers, some 40,000 expected visitors, as well as sessions dedicated to entrepreneurs, product innovation and responding directly to buyer needs.

Besides the range of F&B products and solutions across nine halls at THAIFEX – Anuga Asia, the organisers have also launched a newly created segment, THAIFEX – Anuga Future Food Market. This segment is made up of exhibits that feature products and services that address buyers’ needs for innovations that will influence and impact the industry. The Hosted Buyer Programme and the Priority Buyer Club are also back by popular demand.

“In the last Hosted Buyer Programme, our buyers seized up US$1.7 million worth of purchases from new suppliers alone. And they have also forecasted $27 million in sales revenue for the next financial year. We are expecting no less this year! With 2,500 top buyers from companies like BGF Retail and Circle K who have already registered, we anticipate some exciting news to unfold at this year’s event!” said general manager of food tradeshow, Koelnmesse Singapore, Wendy Lim.

Riding on the hybrid edition theme, the physical trade fair will be enhanced by digital elements. This includes an online networking platform for attendees to network before the show begins, and remote booths and hosted buyer meetings for exhibitors and buyers who are unable to join in person. There will also be live streaming sessions from the Future Food Experience stage, where key industry experts, regional and global thought leaders and trade professionals will gather to exchange ideas and provide actionable insights. This year’s topics include the top 10 F&B trends, digital transformation, sustainability, among others. The stage will also be supplemented with THAIFEX – Anuga Start-Up pitches, where entrepreneurs pitch their innovations to a captive audience such as venture capitalists, investors, and future business partners. Several of these sessions will be live-streamed on social media channels.

To make the show a safe and successful business platform for all physical participants, the organisers have also introduced new measures in accordance with rules and regulations issued by the Centre for COVID-19 Situation Administration (CCSA).

THAIFEX – Anuga Asia 2022 is organised by Koelnmesse, DITP and TCC. For more information, please visit THAIFEX – Anuga Asia’s website. To view the livestream during the event cast, please follow THAIFEX – Anuga Asia’s Facebook page.