Tag: Ingredient Communications

The number of consumers cutting back on their grocery shopping as a result of inflation has grown significantly during the past year, according to new research. In a survey commissioned by Ingredient Communications, a quarter of respondents (24.9%) said they had stopped buying a food or beverage product in the...

Consumers will stop buying a product when its original price has risen by an average of 40%, according to a new survey commissioned by PR agency Ingredient Communications and conducted by SurveyGoo. Just over 1,000 US and UK consumers answered a series of questions designed to reveal just how price-sensitive...