Symrise is gearing up for Gulfood Manufacturing 2023, from 7-9 Nov 2023.
During the show, Symrise will demonstrate its approach to understanding consumer preferences in food & beverages, catering to various functional and emotional need states. To illustrate these, Symrise will present four distinct regional consumer personas: the traditionalist, the explorer, the gamer, and the meal replacer.
In particular, visitors can taste the following concepts relating to the four personas:
- The traditionalist: Natural wholesome and authentic culinary experiences for family occasions;
- The explorer: plant-based innovation, meeting the consumer demand for zero compromise on authentic taste;
- The gamer: performance enhancing snacks and beverages while gaming;
- The meal replacer: on the go convenient snacks and meals, with no compromise on nutrition.
These personas were developed through online and offline research methodologies across Pakistan, Saudi Arabia, Egypt, and Turkiye, and they represent the diverse consumer lifestyles in the region.
Symrise is also supporting this research with Symvision AI, its flavour trend prediction tool. It designs products that meet consumers taste preferences, functional and emotional need states. In addition, the taste, nutrition and health technology portfolio ranges from seasonings, responsibly-sourced natural ingredients, to its Symlife taste balancing tools. This delivers quality and authentic food and beverages that align with these consumer profiles and need states.
Visitors to Gulfood are invited to interact with Symvision AI to see how it goes beyond analysing data to orchestrating actionable segment strategies. The machine learning algorithms identify hidden patterns, detects emerging trends, and predict opportunities that will answer consumers’ emotional and functional food and beverage demands.
A highlight of this year’s Gulfood Manufacturing is the tech summit. There, keynote speakers, Dr Dariah V Lutsch and Priti Pal will take centre stage. Dr Lutsch contributes from her field of artificial intelligence (AI) and its applications in the food industry. During her presentation, she will dive into the increasing utilisation of AI to address business challenges and enhance operational excellence within the food industry. Dr Lutsch will also shed light on how companies can leverage AI for sensory and consumer science, focusing on data analysis, modelling, and prediction tools.
Furthermore, Priti Pal will present a real-life example, illustrating how to harness multi-source data to predict flavour trends. Pal will showcase how flavours transcend geographical boundaries and product categories, and how Symrise customers can utilise this information to detect emerging trends. Additionally, she will discuss how to use AI to understand consumers’ emotional and functional needs, thus identifying market innovation opportunities.
“We invite visitors of the Symrise booth to discover lifestyle driven products with us”, said Sofiane Berrahmoune, vice-president Africa Middle East, Turkiye and CIS at Symrise. “We are dedicating ourselves to designing those products that resonate with today’s consumers. This begins with the pursuit of great taste and a profound understanding of their ever evolving needs to enable manufacturers to create great tasting products for their region and area of application.”
