Symrise introduces health active solutions and concepts at Vitafoods Europe 2024

Symrise will present six concepts at Vitafoods Europe centred around gut health, immunity, healthy ageing, and metabolic health

Symrise will attend Vitafoods Europe from 14–16 May 2024. It will showcase new health active solutions and six concepts that support key health benefits: gut health and immunity, healthy ageing, and metabolic health. The solutions and products demonstrate the company’s current developments in taste, nutrition, and health. They aim at fulfilling consumers’ desire for a more conscious diet combined with total body wellbeing from the inside out.

“To meet the expectations of the markets, our R&D, agronomy, product, and marketing teams work on developing health active solutions that are sourced from nature and backed by science. The company’s positioning as an augmented flavor house with combined expertise in taste, nutrition and health enables Symrise to develop innovative health active solutions that address consumers’ preferences in terms of format and taste,” explained Fabrice Bohin, president of naturals and health active solutions platform leader TN&H at Symrise.

New health active solutions

At Vitafoods, Symrise will introduce a new prune juice concentrate from its diana food portfolio with a minimum sorbitol guarantee. To investigate the health benefits of this prune juice concentrate, the Guangdong Provincial Hospital of Traditional Chinese Medicine and the Guangdong University of Technology conducted a clinical trial in partnership with Symrise, involving 38 volunteers with functional constipation. After two weeks’ consumption of the product, results suggested that this prune juice concentrate at a low dose of 15ml, played a role in supporting normal bowel function and activity, as well as improving quality of life.

In addition to the diana food portfolio, Symrise will launch a coconut water powder with a minimum potassium guarantee that supports normal muscle function for consumers with active lifestyles.

Six concepts addressing key health benefits

Symrise will also present six concepts as an augmented flavour house. They contain health active solutions as well as nutritious ingredients, flavour, or taste balancing solutions:

  • HappyBelly Shot is an on-the-go concept for digestive health and wellness that showcases Symrise’s prune juice concentrate from its diana food portfolio.
  • GutBalance+ is a gummy supplement supporting gut health. The on-trend format promotes gut microbiota modulation through a formulation combining Prebiocran cranberry polyphenols with probiotics from Probi to maintain the balance of the intestinal flora.
  • VitaPop is A food supplement in gummy format to support immunity with a combination of antioxidants and a natural source of vitamin C from acerola juice powder. The formula of VitaPop includes a blend of active ingredients from various berries – including aronia, elderberry and acerola – that contain polyphenols, anthocyanins, and vitamin C.
  • HydraBoost is an alternative to classic sports drinks or electrolyte waters, which often contain high levels of sugar and artificial dyes. It features natural vitamin C from acerola juice powder, contributing to a normal energy-yielding metabolism. It also delivers a natural source of potassium from Symrise’s new coconut water powder to support normal muscle function. In addition, the concept contains magnesium, contributing to an optimal electrolyte balance. The efficient HydraBoost solution comes with refreshing strawberry and yuzu natural flavouring.
  • ProRecharge is a protein bar concept that maintains mobility and immunity for an active lifestyle. This concept features a natural source of vitamin C from acerola as well as Collaful, a sustainable three-in-one hydrolysed solution from chicken featuring collagen, chondroitin sulfate and hyaluronic acid. It also contains probiotics from Probi and provides functionality coupled with convenience.
  • GlucoZen is a dietary powder drink with chromium to naturally support normal blood glucose levels and metabolism regulation. This concept also features Appl’In™, a clinically supported apple polyphenols and phlorizin solution, as well as on-trend apple cider vinegar as an active ingredient.

These concepts demonstrate Symrise’s commitment to addressing consumers’ main health topics through innovative and inspiring solutions. Visitors can taste the concepts at the Symrise booth.