Symrise has announced the opening of a new office and lab facility for food and beverage in Beijing. To serve the dynamic and growing consumer base in the area, the company has invested €1.5m in the facility. The location will enhance the R&D capabilities, customer proximity, and market presence in Northern China.
The country’s diverse and evolving tastes, driven by a rising middle class and increasing urbanisation, has led to stronger demand for beverages, dairy, culinary, and snacks. By expanding its presence in China with the new facility in Beijing, Symrise can cater to local preferences and swiftly respond to market trends.
The 800 sqm facility in Beijing covers 250 sqm of office space and 400 sqm of advanced laboratory areas as well as 150 sqm administration rooms. The labs include zones for beverage and dairy creation, application, savoury creation as well as snacks and seasonings, each equipped with dedicated workstations and evaluation rooms. This setup enables Symrise to develop products for the market. It can also provide comprehensive and swift support to customers in the region, ensuring timely and efficient service.
A key market for food and beverage applications
“China represents a crucial market for Symrise due to its dynamic and rapidly growing consumer base in food & beverage applications. As a logical consequence we have expanded our Beijing site to significantly enhance our R&D capabilities,” said Walter Ribeiro, global president, food and beverage at Symrise. “With a focus on customer proximity and technical excellence, this facility will serve as a vital hub for innovation and customer collaboration.
The facility also adds further resources to the company’s main lab in Shanghai, ensuring continuous support and resource optimization. It offers an improved working environment for the team, with modern amenities and a design that balances flexibility, efficiency, and local cultural elements.
“This strategic positioning enhances our ability to innovate and introduce new products tailored to Chinese consumers,” added Robert Marti, VP North Asia, food and beverage at Symrise. “It also strengthens our engagements with local food and beverage producers. As we continue to develop and optimise our offerings, both our customers and consumers will benefit from a broader range of high-quality products, leading to increased satisfaction and loyalty in this key region.”
With additional hires of technical experts, the company is positioned to drive product innovation across various categories, thus enhancing Symrise’s current offerings and opening market opportunities to solidify its presence in Northern China and beyond.
