SweeGen offers sugar reduction solutions in Australia and New Zealand

Food and beverage manufacturers will have access to SweeGen’s zeo-calorie Rebs D, E and M.

Food Standards Australia, New Zealand (FSANZ), the statutory authority in the Australian Government Health portfolio which is responsible for developing food standards for Australia and New Zealand, has accessed and approved SweeGen’s Bestevia Reb E stevia sweetener as a food additive.

Under the Food Standards Code, FSANZ has approved a new specification for the steviol glycoside Rebaudioside E, produced by SweeGen’s stevia leaf-based bioconversion procession. This decision builds on previous approvals by FSANZ in 2019 for SweeGen’s Bestevia Rebs D and M.

Lewis Tessarolo, senior director of business development, Asia-Pacific, SweeGen, commented: “The approval comes at a great time because brands want access to the best tasting non-GMO zero-calorie stevia sweeteners available to satisfy consumers without compromising taste. The region now joins North America in regulatory status, where SweeGen’s Rebs D, E and M are highly sought-after scalable stevia sweeteners.”

With this new approval, food and beverage manufacturers in the region can have access to SweeGen’s Bestevia e+ Taste Solutions portfolio. This taste and sweetener platform offers sugar reduction solutions for applications across the spectrum, including beverages, dairy, confectionery, bakery and sauces.

“Achieving FSANZ approval for Rebaudioside E shows our commitment to delivering a wide range of sweetness and taste solutions for customers in the region,” Tessarolo added. “With the growing health aware among consumers, coupled with government health initiatives to curb obesity and diabetes, SweeGen can help brands obtain the sugar reduction they need.