SWEDBRAND highlighted innovation and sustainability at Luxe Pack Paris

SWEDBRAND Group, a packaging partner to some of the world’s most iconic brands, exhibited at Luxe Pack Paris, which took place on 31 August through 1 September 2021 at the Carreau du Temple, Paris, France.

During the show, SWEDBRAND displayed a selection of premium rigid boxes produced in its highly automated state-of-the-art factory in Gdansk, Poland. This facility uses the latest in equipment and materials to support SWEDBRAND’s sustainability objectives and those of the brands it supports. During the show, SWEDBRAND also unveiled an entirely new type of hybrid premium rigid box constructed of corrugated board with an extra paper laminate. This creates a board that has significantly lower cost, does not affect the overall quality of the premium rigid boxes, and can be processed using the Gdansk factory automated box lines.

Zaid Bunni, founding partner and director at SWEDBRAND, said that they were especially excited to be unveiling the new hybrid product at Luxe Pack Paris. With their automated factory in Gdansk, Poland, they had been able to experiment with a wide range of substrate types and combinations to develop innovative new products such as this hybrid pack, always with sustainability in mind.

SWEDBRAND’s new hybrid rigid corrugated box is suitable for machining and will significantly reduce both raw material consumption and production costs without any difference in perceived quality. Since corrugated cardboard is 2.5 times lighter than conventional cardboard, it can be easily compressed, unlike grey board.

“This means that our new hybrid premium rigid box has a smaller environmental footprint than conventional premium rigid boxes,” Bunni added. “Lighter weight equals a reduction in the CO2 footprint of boxes during transport, and its ability to be compressed simplifies end-of-life processing as well.”

In other sustainability moves, SWEDBRAND reported that its Gdansk factory has no industrial water consumption and used more environmentally friendly non-animal glues. Paper and board are sourced from European mills and contain recycled content as well as wood pulp acquired from sustainably managed forests. The plant is heated with more efficient and environmentally friendly natural gas, and having many skylights helps to reduce the need for interior lighting. With these and other initiatives, SWEDBRAND’s Gdansk plant consumes a relatively limited amount of electricity considering the volumes of premium boxes it is producing.

In addition, as demonstrated at Luxe Pack Paris, SWEDBRAND experts were well-versed in unique ways to meet the needs of brands for economical premium rigid boxes. Its factory location in Poland meant that transport of finished boxes to European locations is not only several weeks faster compared to the transport time from Asia, but also less costly, often by as much as a factor of 10.

SWEDBRAND experts were available during the show to consult with brands looking for innovative and attractive premium rigid box solutions that are also in compliance with both regulatory and consumer demands for a reduced carbon footprint.

For more information about products and services from SWEDBRAND and its state-of-the-art Gdansk factory for production of premium rigid boxes, interested parties could visit the Swedbrand Group website where they could also schedule a one-on-one meeting during the show.