Successful Asa Pacific launch for Hanovia’s PureLine UVEO

UV disinfection specialist Hanovia successfully launched its new PureLine Ultraviolet Energy Optimised (UVEO) disinfection system in the Asia Pacific region at ProPak Asia in Bangkok on June 15. The launch was done in partnership with Hanovia’s local distributor, Repassa.

The company is expanding in the region and recently opened a new office in Singapore. “The Asia Pacific region is very important for Hanovia and we are strengthening our position here through partners such as Repassa, comments the company’s new Asia Pacific Regional Manager Poorna Rajendran. “ProPak Asia has proven to be the perfect platform to launch the PureLine UVEO to the region,” added Poorna.

Ensuring product quality in the food and beverage industries, while also being price conscious, can be a difficult balancing act for manufacturers. They need to know that the disinfection technology they’re using is fit for purpose and will protect the product from pathogens such as Cryptosporidium or bacteria like E.coli, while at the same time balancing the cost of the technology with the financial realities.

“Hanovia’s PureLine UVEO range ticks both boxes, as it offers a very high level of biosecurity while also reducing operational costs,” says Poorna. “UVEO technology powers the new generation of PureLine UV systems, delivering up to 60% less power usage than conventional, equivalent UV systems. This means lower energy use while still delivering effective water disinfection at required flows – all with a single medium pressure lamp.”

With customers becoming more conscious about energy saving, the PureLine UVEO range lines up with green initiatives, providing a critical barrier against contamination by non-chemical means. Using the system at particular points in the water treatment process also allows customers to also prolong the life of other components, such as reverse osmosis (RO) membranes, by eliminating the risk of downstream contamination.

ProPak Asia is Asia’s largest and most important international food, drink and pharmaceutical processing and packaging technology event. Taking place every year in June, it connects the world’s leading suppliers and buyers from across Asia.