SuanNutra launches in the US

At SupplySide West, SuanNutra will showcase its full range of Monteloeder-branded botanical products

SuanNutra has announced the formation of its subsidiary in the US to serve the North American nutraceutical ingredient market. This move strengthens the company’s involvement in the American market and will bring enhanced focus and solutions to customers. The company already has an operation in New Jersey, and recently inaugurated a new facility in Utah to serve the high demand from customers on the West Coast. Both facilities are certified USDA Organic and Fair for Life (FFL).

“With SuanNutra, we are better positioned to meet our customers’ needs, offering them access to the finest ingredients and expertise,” said Anthony Weston, SuanNutra’s CEO. “This move aligns with our long-term vision and commitment to growth, innovation, and excellent customer service.” The company’s team will showcase SuanNutra’s extensive portfolio of functional and innovative branded Ingredients on 23-27 Oct at SupplySide West. “SuanNutra US will become fully operational during Dec, but we saw SupplySide West.”

The US is a major consumer of dietary supplements and botanical ingredients. According to data presented by Innova Market Insights, from Apr 2020 to Mar 2023, the subcategory of herbal supplements has made up the largest portion of the supplements market at a 46% share. In the same period, North America stood as the second-largest region for supplement launches, capturing a 32% share of the global market. Nearly four in 10 North American consumers report taking supplements daily

SuanNutra will promote its full range of innovative, functional, and clinically-supported Monteloeder-branded botanical products. This includes its beauty-from-within formulas, eternalyoung, nutroxsun, and zeropollution (recently honoured with the NIA US 2023 award). Also featured will be the health and wellness solutions metabolaid for supporting balanced body weight and relaxplx, designed to support sleep and mental wellness. In 2024, SuanNutra will launch an expanded portfolio of new functional and branded ingredients, specifically tailored to the needs of the US market.

At the SSW, Jonathan Jones, chief scientific officer of Monteloeder, will also explain how the new product development process is developed to meet the demands of the educated and discerning North American customer base — one of the most demanding in the world. Jones also will deliver a brief presentation about metabolaid, which has been selected as a finalist among dozens of submissions for the “Ingredient Idol” prize.