Step into the future of healthy ageing supplementation with MSM

Between 2015 and 2050, the proportion of the world’s population aged over 60 years is estimated to almost double from 12% (900 million people) to 22% (2 billion).* The impact? A rising demand for healthy ageing solutions. No longer just a concern for the older generation, consumers of all ages are striving to lead a more active lifestyle, and proactively nurturing overall wellness. Lauren Eisen, senior marketing and business development manager at Balchem for minerals and nutrients, sheds light on this evolving landscape and explains how brands can innovate in this space with OptiMSM.

As today’s elderly population continues to grow, societal perspectives on ageing are evolving. Consumers are moving away from the idea of battling against the natural process of growing older and are embracing all stages of life instead. This is evidenced by the decline in Google searches for “anti-ageing” messages from 2004 to 2023, while terms such as “positive” and ‘well-ageing’ remained relatively stable.* In the Asia-Pacific region, Singapore, Hong Kong, and the Philippines led the way with the highest number of searches for “well-ageing” messages, followed closely by Thailand.2 As more consumers focus on prevention through active living and a balanced diet, there is a significant market opportunity for supplement manufacturers to create science-backed solutions that foster long-term strength, balance and mobility.

Introducing MSM: the star player for healthy ageing

For brands looking to cater to the desires and needs of consumers interested in active ageing, methylsulfonylmethane (MSM), a source of organic sulphur, is gaining increasing popularity especially when it comes to joint health formulations. This is because sulfur is a key component in the building blocks of joints and connective tissues, ensuring proper structure and function. This mineral carries out an essential role in the synthesis of amino acids necessary for the production of the antioxidant molecule glutathione,* managing stress in the body and therefore critical to overall joint health.* Providing cartilage with much-needed nutrients, supplementation with OptiMSM by Balchem, has been shown to support joint and physical function. To expand their offering, brands can combine this solution with more common joint health and mobility ingredients such as glucosamine, chondroitin, and collagen boosting their effectiveness.

Maintaining mobility

OptiMSM is one of the highest quality and most tested forms of MSM on the market today, with its benefits demonstrated in numerous clinical studies. Among the latest developments in OptiMSM research is the study “Methylsulfonylmethane Improves Knee Quality of Life in Participants with Mild Knee Pain” – a randomised, double-blind, placebo-controlled trial that set out to evaluate the effects of oral consumption of MSM in relieving mild knee joint pain. The study included 88 participants who consumed 2g of OptiMSM or a placebo daily for 12 weeks. While previous trials involved patients diagnosed with osteoarthritis, this is the first carried out on healthy adults opening an opportunity for proactive consumers.

The participants were evaluated at four, eight, and 12 weeks for pain and stiffness in the knees during daily life activities. At the end of the 12 weeks, evaluations measured through the JKOM scoring system* showed significant reductions in mild knee pain and overall health condition in the MSM group compared to the placebo group. These findings have had significant impact on the industry as they highlight, for the first time, OptiMSM’s potential to be effective at just 2g per day, allowing for more flexibility in formulation and messaging on the pack.

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