Sidel’s art designers have created the NUUK bottle concept, drawing inspiration from the purity of ice and its formulations. Produced from clear, 100% recycled polyethylene terephthalate (rPET), the 500ml NUUK bottle takes its name from Greenland’s capital and the fjords that it is renowned for, and is designed for fjord-sourced water brands.
Laurent Lepoitevin, packaging design engineer at Sidel, explained: “The specific ice shape on the lower part of the bottle constitutes a great asset and reinforces its structure. It gives the impression that the bottle is surging up from the ice.”
In line with its origins, the deep bottle base resembles a rock glacier, and is produced by Sidel’s Base Over Stroke System (BOSS). The mechanical forming, which takes place during the blowing process, optimizes the material distribution in the final bottle base profile.
The blowing process uses a minimum amount of material. The wide cap, with its ice shape and blue colour, enhances the brand’s look and perception. The bottle is also compatible with tethered cap solutions to meet environmental requirements and forthcoming regulations.
From the base to the bottle cap, the harmonious shape is taken to the next level with a transparent and cleanly-designed label. The purity of the water can be seen through the elegant and minimal typography, thus emphasising the bottle’s appearance.
“In addition to the water quality and integrity symbolised by the fjords, the use of 100% rPET goes hand in hand with Sidel’s sustainable commitment to achieve closed loop food grade and recyclable plastic packaging,” Lepoitevin added.
The transparent Pressure-Sensitive Label (PSL) decoration is inspired by Viking art, more specifically the Borre style. In the 10th century, the Nuuk area was inhabited by Vikings who left their cultural imprint, including their art.
Lepoitevin explained that the Borre style embraces a range of geometric interlacing, knot patterns and zoomorphic motifs. Five versions of the label feature different graphic designs based on this geometric interlacing. The brand logo is a snowflake combined with an ancient Norse symbol, Vegvisir, a symbol of protection and guidance believed to be used as a compass by Vikings. The other labels represent symbols of Viking culture, including the drakkar ship, two head-to-tail fishes, the artic fox, and the polar bear. Consumers can collect each bottle this this family.