Seafood Excellence Asia Award winners announced at Seafood Expo Asia

Victoria Island Smokehouse was award the second place for best new product

The winners of the inaugural edition of Seafood Excellence Asia Awards have been announced at Seafood Expo Asia, a three-day seafood trade event taking place 11-13 Sep in Singapore. Tassal Operations won the best new product award for its Tassal Tassie Smoked Salmon Twin Pack. The awards for second and third place for best new product were given to Victoria Island Smokehouse for its Pure Prestige, Scottish smoked salmon and Shanghai Shanhaiji Supply Chain for its ready-to-eat salmon trout, respectively.

Winners were selected from a group of new products entered in the competition and representing eight countries. A live judging took place yesterday in the product showcase and was conducted by a panel of seafood buyers and industry experts from the retail and foodservice industries across Asia. The judges of the first Seafood Excellence Asia Awards competition included Big C Supercenter from Thailand, CJ Freshway from South Korea, Emart also from South Korea, ITM Alimentaire International from Thailand and SMSI/Sysco from Hong Kong.

The Seafood Excellence Asia Awards recognise the product leaders in the Asian seafood market. The new products are judged based on several criteria, including eating experience, innovation, packaging, nutritional attributes, market potential, originality and convenience.

The new awards competition, Seafood Excellence Asia, is an extension of the Seafood Excellence awards events featured at Seafood Expo North America and Seafood Expo Global, which consist of seafood buyers tasting, judging and selecting the best seafood products in the retail and HORECA (hotel/restaurant/catering) sectors. The Seafood Excellence Asia awards winners and all the products submitted for the competition are on display in the product showcase and can be viewed on the event’s website.