RX Japan drives global interest in Japanese food excellence with 8th “Japan’s Food” Export Fair

“Japan’s Food” Export Fair will showcase Japanese food and beverage products demonstrating the country’s culinary heritage and expertise

Momentum continues to build in the world of food trade as RX Japan prepares for the 8th edition of “Japan’s Food” Export Fair, set to take place on 19-21 Jun 2024 at Tokyo Big Sight. Held concurrently with Japan International Food & Beverage Expo (JFEX), this key event caters specifically to international buyers seeking a wide variety of Japanese food and beverage products.

Recognising the international surge in the popularity of Japanese cuisine, RX Japan created this exhibition to serve as a dedicated platform to connect international businesses directly with premier Japanese food and beverage producers.

This year’s edition is expected to host over 900 exhibitors*, with brands such as Ajinomoto, Bourbon, NH Foods, Miyazaki Export Association, and many others preparing to showcase a vast array of products, including agri-food, seafood, meat, processed food, Japanese tea, beverages and alcohol, confectionery and snacks, health and beauty food, sustainable and free-from options, seasonings and spices, and more.

With the expo’s global appeal, the summer edition is expected to draw about 27,000 visitors* from over 70 countries, including major importers, supermarkets, restaurants, and department stores. International visitors can gain invaluable insights into Japan’s culinary culture, which can in turn help them effectively source, market, and integrate Japanese food products into their offerings.

Strategic advantages for international food businesses

One of the distinguishing features of the event is its commitment to facilitating a seamless experience for attendees, particularly those concerned about language barriers. Exhibitors at “Japan’s Food” Export Fair are encouraged to have English-speaking staff on site, fostering an environment conducive to international trade.

Moreover, the expo offers an appointment booking service, allowing attendees to pre-book meetings with exhibitors onsite. Through the personalised “My Page” portals, registered users can efficiently manage appointments, access exhibitor information, and streamline their purchasing activities.

A comprehensive marketplace

In addition to showcasing food products, the expo will feature exhibitors specialising in tableware, kitchen tools, logistics, and transportation solutions, offering a one-stop shop for attendees looking to upgrade their equipment and services.

Hiroaki Saito, RX Japan representative, emphasised the benefits of attending the event, especially for international visitors, stating: “‘Japan’s Food’ Export Fair is a B2B trade show that exhibits Japanese F&B products. It provides a unique opportunity for international buyers and distributors to discover and procure high-quality Japanese products.”

“‘Japan’s Food’ Export Fair invites food enthusiasts, industry professionals, and aspiring entrepreneurs to explore, learn, and grow their network at this extraordinary showcase of Japan’s dynamic culinary industry.

A world of food and beverages awaits at JFEX

JFEX is an extensive event comprised of two editions: JFEX Summer, which will be held alongside “Japan’s Food” Export Fair on 19–21 Jun, and JFEX Winter, happening on 27–29 Nov at Makuhari Messe. JFEX showcases a diverse range of food and beverage products across four distinct shows: JFEX FOOD, JFEX WINE & SPIRITS, JFEX MEAT & DAIRY, and JFEX PREMIUM.

To register and learn more about the 8th “Japan’s Food” Export Fair, visit: https://bit.ly/49MXUu5

*Includes concurrent shows