Roquette unveils its new Customer Experience Center in Singapore

Part of its Asia Pacific Innovation Centre, this new dedicated facility allows customers to experience Roquette offerings through Asian culinary and sensory experiences, from early innovation to the final plate

Roquette has opened its new Customer Experience Centre in Singapore. This new facility aims at advancing Roquette’s solutions to its customers for more food innovations that suit the Asian palate. Composed of a culinary studio and a sensory hub, the centre will enhance Roquette’s research and development capabilities.

According to a 2021 study of PwC, Rabobank and Temasek, Asia is now the largest food consumer market, with an additional S$5.9 trillion (US$4.4 trillion) in spending expected by 2030, considering that 55% of this increase will be directly driven by consumer choices. Furthermore, the pandemic has changed the consumers’ habits, especially in what and where they eat. Since then, eating healthier and using sustainable ingredients have become more prominent in Asia. The new Roquette facility will thus develop of delicious, innovative and sustainable food solutions.

A facility focusing on Asian cuisine

The Customer Experience Centre is designed as an area of collaboration with food companies for greater food innovation. The culinary studio allows for various Asian cooking methods thanks to its multi-purpose capabilities that can effectively showcase the different possibilities of Roquette ingredients in Asian cooking styles which appeal to today’s sophisticated consumers of this region.  

By imagining and designing the future of food, it welcomes a sensory hub where panelists can evaluate the functionality, taste, aroma, and visual appearance of a variety of Asian dishes using Roquette ingredients.

For Rohit Markan, CEO of Roquette Asia Pacific, “The inauguration of this Customer Experience Centre is close on the heels of the Food Innovation Centre opening in France, and the third new facility to be inaugurated in 2023 by Roquette. It is another proof point of Roquette’s commitment towards innovation and our deep understanding of building the right capabilities to serve the markets, while tailoring our offer to consumers’ eating habits. Moreover, as part of a global network of Roquette expertise, this new centre lives up to our proven track record of bringing plant-based innovations to the food and nutrition sectors.” 

Asia’s diverse countries and culture, cuisine choices, dietary preferences and varying maturity of food production systems has made Singapore, the location of Roquette’s regional headquarters, ideal as a regional food innovation hub. The inauguration of the Customer Experience Center was graced by Damian Chan, executive vice-president of the Singapore Economic Development board, and was attended by a large number of Roquette customers.  

“Roquette’s decision to establish its new Customer Experience Centre here will leverage Singapore’s status as a food innovation hub to serve the diverse cultures across Asia. This dedicated space will support partners, including Singapore companies, in the growth of their novel food technologies including alternative protein, by enabling the co-creation and advancement of products that are tailored to the preferences of consumers in this region. We look forward to see more nutritious and sustainable food solutions that will augment our growing local agrifood ecosystem,” Chan remarked. 

“The expertise we have accumulated gives us considerable advantages in the food and nutrition sectors.  Singapore offers a vibrant ecosystem for food innovation to flourish and to develop new solutions for a more sustainable food system in the region” said Markan.