Ricola Launches a New, Refreshing Flavour, Tangy Berry, to Beat the Summer Heat

Singapore, May 2016 – Ricola, the leading Swiss herb drop brand, launches a new flavour, Tangy Berry, in time for summer to help refresh our throats and beat the heat wave. This new sugar-free herb drop, that will be on sale for a limited period only, has an enjoyable tangerine-like fruity taste, thanks to the main ingredient, Sea Buckthorn berries juice. Each herb drop also contains the refreshing and soothing benefit from Ricola’s unique 13-herb blend, invented by its founder, Emil Richterich in 1940.

“We are glad to introduce this delightful new addition to our collection of well-loved products this summer. Tangy Berry is the perfect companion for consumers of all ages to enjoy anytime, anywhere and to keep their throats refreshed and soothed during this sweltering hot season,” said Ms Celeste Ong, Country Manager, SEA of Ricola Asia Pacific Pte Ltd.

As the herb drop brand renowned for harvesting high quality ingredients naturally and directly from sources for its products, the Sea Buckthorn berries juice used in Ricola Tangy Berry is gathered when the fruit is at its optimal harvest stage. The proprietary formula of 13 herbs, namely Burnet, Cowslip, Elderberry, Horehound, Marshmallow, Lady’s Mantle, Mallow, Peppermint, Plantain, Sage, Speedwell, Thyme, and Yarrow, are also cultivated in the Swiss mountains using natural farming methods without any pesticides.

Being the basis of all Ricola products, the recipe of the harmonious blend of 13 herbs still remains as a closely-guarded secret after 75 years. The continuing success of the family-owned company comes from the uncompromising quality standards in herb cultivation, harvesting, processing and manufacturing. Packaged in a handy pocket box, the sugar-free Ricola Tangy Berry is priced at $3.35 per box (recommended retail price) and is now available at all major supermarkets, convenience stores and pharmacies island-wide.