The range of red EXBERRY Colouring Foods is made from raw materials such as radish and elderberry.
Red is set to shake up the food and beverage industry in 2021 due to its ability to spark powerful emotions, according to EXBERRY Colouring Foods supplier GNT Group.
Red has long been an iconic shade in the worlds of cosmetics, beauty, fashion, film and design. As the world approaches 2021, GNT predicted red is now ready to invigorate the world of food and drink.
The global COVID-19 pandemic has taken consumers outside their comfort zones, leading them to break free from old habits and search for something new. GNT pointed out red can connect with this desire for discovery and help signal the start of a new era.
Associated with sporting dominance, red is a shade that signifies power and energy. It is globally recognised as the colour of love, too, with the ability to fire up strong feelings of passion and desire.
GNT also highlighted red’s ability to add a sense of excitement and exploration to food and drink, with its appeal among the Instagram generation providing another key reason for the shade’s growing popularity.
Maartje Hendrickx, market development manager at GNT, said: “Red was the natural choice for our new Love Colour with EXBERRY campaign. It epitomises human vitality, creating energy, passion and positive action, and brings real excitement to food and drink products. Red is well known for its ability to command instant attention, and it’s a colour you won’t be able to ignore in 2021.”
With consumers demanding clean and simple ingredients in their food and drink, GNT offers a range of red EXBERRY Colouring Foods made from raw mateirals such as radish, carrot, sweet potato, hibiscus and berries including elderberry and chokeberry.
Like all EXBERRY products, GNT’s red shades are made from fruit, vegetables and edible plants using physical manufacturing processes and no chemical solvents. As a result, they can provide the clean-label replacement for colourants such as the azo dye Allura Red AC and carmine.