Performance through Understanding: Recovery signs despite looming pandemic

In a year loomed under the COVID-19 pandemic, travel and supply chains are among some of the most heavily impacted. From lockdowns to event postponements and the struggle to stock-up necessities on empty supermarket shelves – the pandemic exposed almost all the weakness in supply chains for businesses. Food & Beverage Asia speaks with Dominique Martin, vice-president for beverage equipment sales, South East Asia and Pacific, Sidel, who recently concluded a physical exhibition at ProPak Asia after a hiatus, and how the company has adapted to ensuring business as usual for its customers during the pandemic.


After a brief hiatus, physical trade events like ProPak Asia finally made its return on 20-23 Oct 2020 in Bangkok, Thailand. One exhibitor at the show was Sidel which showcased its sustainable end-to-end packaging innovations, designed in the spirit of circular economy.

For instance, the next-gen Super Combi Compact is said to allow for a footprint reduction of up to 30% compared to the previous Super Combi model. At the same time, this solution also features efficiency enhancement for still drinks production due to the new filling technology of the Sidel EvoFILL HS Still, which ensures a 30% faster filling performance.

Super Combi Compact is integrated with five process steps – preform feeder, blower, labeller, filler/capper and cap feeder – into a system that delivers continuous performance of up to 54,000 bottles per hour. Furthermore, the new Sidel EvoFILL HS Still filler is packed with proportional filling valves, controlled by electro-magnetic actuators, thus ensuring hygiene and control of the complete filling cycle. EvoFILL HS Still can also be equipped with an Internal Cleaning System (ICS), minimising water and chemical consumption for internal cleaning.

Dominique Martin, vice-president for beverages equipment sales, South East Asia and Pacific, Sidel, told Food & Beverage Asia: “We see ProPak Asia as the most important and largest trade event for food and beverage, pharmaceutical processing, and packaging technology in the region. It is the place where the roadmap for the industry in South East Asia over the coming years is decided upon driving business and innovation. It is success-oriented, pragmatic, and dynamic. Here, brand owners, manufacturers and converters can get a glimpse of the future of the packaging industry, and in the case of Sidel, the new solutions that we are developing.”

Sidel also brought along the eco-packaging AYA, which reinforces the company’s commitment to sustainability, offering a new packaging alternative for still water. AYA is a 220ml water bottle with a targeted weight of just 5g. It is blown from recycled PET preforms, and comes with a snap-on tethered cap to additionally reduce plastic pollution. The bottles’ V-shape offers packaging alternatives in terms of compactness and reduction of secondary and tertiary packaging materials to optimise logistics.

“The show provides an excellent live platform to explain our promise of Performance through Understanding, and understanding the strategy behind it,” Martin added. “With ground-breaking new technologies, products and solutions presented here, ProPak Asia is recognised as the leading platform for innovation within the beverage and liquid food sector in South East Asia. It is providing the ideal stage where to showcase our market-tailored technologies, powered by Agility 4.0 and complemented by performance-based services.”

The full article is published in the latest edition of Food & Beverage Dec 20/Jan 21 issue. To continue reading, click here.