Oman Refreshment Company and Sidel join forces to launch three new formats

Oman Refreshment Company (ORC) has launched three new formats in 0.25, 1 and 1.5 litres for polyethylene terephthalate (PET) bottles, with the support from Sidel which completed the line conversion.

Already a Sidel user, ORC has been operating a Sidel Matrix Combi12 line since 2015, and Sidel’s project was to adapt this very same line. When the order was received in June last year, a 14-week lead time was established to meet the market launch date. However, it was initially assumed that the parts could be delayed due to the August summer break. The key to success was therefore planning and execution.

Sidel achieved its goal by leveraging its expertise in production and close collaboration with suppliers. From shipping to execution, about 15 professionals from Sidel participated in the project. To ensure smooth operation, the original line efficiency was inspected by Sidel’s team before site execution. With consultancy from Sidel, some adjustments were made, and Sidel was supported by logistics and third-party equipment suppliers to accelerate progress.

ORC also played a crucial role by providing in-house support from the maintenance and warehousing teams to ensure that all activities went to plan. In spite of tight time constraints, Sidel display close teamwork, liaising with both the partners and the customer.

Youssef Ezzikhe, CEO at ORC, said: “Sidel’s challenge was to finish the project within a very tight schedule. Sidel took swift action in manufacturing the required adaptation kits then shipping them in the fastest lead time possible. Installation, testing and commissioning are the most challenging activities of the project wherein Sidel was able to excel by sending the best team.”

A flexible approach to the project execution, together with on-going support from the product division to reduce the equipment lead time were the key factors contributing to an overall well planned and executed service project. Sidel completed the line conversion project by August 2018, allowing ORC to fulfill their market commitment.

Moreover, the rated speed of the filler on each format was increased: 0.25 litres – 24,000 bottles per hour, 1 litre – 22,500 bottles per hour, and 1.5 litres – 22,000 bottles per hour.

The project was completed in time, and new package sizes were launched onto the market with the production line.