Nutifood chooses Ecolean for differentiation success in Vietnam

Global packaging supplier Ecolean is bringing the tools needed for differentiation and sustainability in the dairy packaging market in Vietnam. Well-known food company Nutifood has chosen Ecolean for the launch of a series of drinking milk products targeting kids and teens to boost nutrition and catch the eyes of modern consumers.

“We are confident that the new launch of our product in Ecolean packaging will create a good opportunity for our brand to stand out in the market,” said Võ Hoàng Anh, vice-president of Marketing at Nutifood.

Nutifood has launched Ecolean’s aseptic packages in the sizes of 125ml and 250ml, with both flavoured milk and white milk, the latter imported from New Zealand.

“To ensure nutritional value in our products, which is especially important when you offer products to kids and teens, we work very closely with our institute in Sweden called Nutifood Nutrition Research Institute (NNRIS).

“We choose Ecolean because it has a unique value proposition offering an innovative packaging, which is convenient to use, standing out in display and at the same time offers world-class food safety. It is both flexible and durable,” said Võ Hoàng Anh. “Today’s consumers also take sustainability into account when thinking about the product or brand that they are going to buy. Ecolean packaging is standing out in that value as well.”

Ecolean packages are lightweight, almost half in weight compared to many traditional packaging formats, and contain up to 35% chalk. Using fewer raw materials from the start saves energy during production, transport and waste handling. The packages can also be completely flattened, minimising food waste and using less space in the waste bin.

Consumer awareness is growing, and so is the need for differentiation

According to Euromonitor International, Vietnamese consumers are becoming more aware of the effects of nutrition and the welfare and development of their children. Products targeted at children are being developed in terms of content and packaging in dairy products in Vietnam. Manufacturers will now attempt to differentiate their products and may opt for differentiating packaging types so as to stand out from the crowd as differentiation based on packaging size will prove difficult.

10% growth in the dairy packaging market in Vietnam 

Vietnamese consumers view dairy products as a source of nutrition, according to Euromonitor International, which is the reason for the continued growth of the category. The total retail size of dairy packaging in Vietnam increased by 10% in 2020 to reach 13.4 billion units and are projected to rise at an 11% CAGR to reach 22.8 billion units in 2025.