“Track My Way” platform provides detailed data to bolster NFLA ambassadors’ new membership outreach and improve engagement capabilities
Antares Vision, a provider of inspection systems, track and trace solutions and smart data management, has collaborated with the National Football League Alumni (NFLA) organisation to enhance the latter’s new membership outreach efforts, as well as expand its engagement capabilities. This will bring forth the deployment of Antares Vision’s Track My Way, a platform that provides data-driven insights into ambassador and chapter membership campaigns. The solution also enables new avenues of digital communication for promoting organisation events and initiatives to current and potential members.
The implementation of Track My Way will allow NFLA ambassadors conducting new membership outreach to gather information generated by the physical and digital tokens provided to potential new members. The resulting data can help track progress, segment national and regional revenue growth, and provide other analytics to inform, and ultimately improve the overall membership recruitment process.
Beasley Reece, CEO of NFLA, said: “Track My Way presents an opportunity to bring, through a digital identifier associated with ambassador identity, network-calibre analytics to membership recruitment, awareness campaigns and event promotion, enabling the organisation to continue to grow in size and revenue.”
Track My Way is designed to help companies with high-value goods fight product diversion and counterfeiting, which continues to be a critical concern across several industries. The additional benefits of this innovative platform are in-depth product analytics, brand protection, and enhanced customer experiences.
Attilio Bellman, director of business strategy at Antares Vision, concluded: “In this way, we connect the digital and physical network to guarantee the transparency of the membership recruitment process. The Antares Vision concept of TRUSTPARENCY fosters transparency as the reliable way to trust and build strong relationships. It will empower NFLA ambassadors and new members to stay engaged throughout the onboarding process while both monitoring and increasing revenue flow.”
