New concept for Fruit Logistica Special Edition 2021

Exhibitors can start booking their new stand packages.

Fruit Logistica has unveiled further details of its new event format, Fruit Logistica Special Edition, which will take place from 18-20 May 2021 at Messe Berlin.  

Madlen Miserius, senior product manager at Fruit Logistica, explained: “The Fruit Logistica Special Edition 2021 gives the global fresh produce business the first opportunity in almost 18 months to meet face-to-face in a safe, COVID-secure environment. Our new format helps our exhibitors to grow their business and to better manage their future strategy. It also gives them the chance to showcase their latest product innovations and business solutions that will determine the immediate future of the fresh produce business.”

Fruit Logistica Special Edition 2021 brings together every part of the fresh produce value chain in a new way. The compact format is divided into seven segments or product areas – fresh produce, packaging, logistics, seeds and fertilisers, machinery and technology, greenhouse technology, and cultivation equipment. Every exhibitor is placed in the segment or product area relevant to their business. This, according to the organiser, makes it easier for visitors to get around the trade show by reducing the distance between meetings, and allowing all participants to benefits from a dedicated event programme for their particular area.

To attract international exhibitors, Fruit Logistica Special Edition 2021 offers a series of turnkey exhibitor packages that both ensure flexibility and help exhibitors to lower their risk. Three pre-defined stand sizes, 18sqm, 36sqm and 54sqm; and three pre-defined stand shapes, 1 side open, 2 sides open and 3 sides open; include stand space, turnkey stand construction, digital package, as well as Internet connection. The modular stand construction allows stand decisions to be made easily and cost-effectively. The cancellation policy has also been revised to give exhibitors more flexibility, allowing them to cancel free of charge up to four weeks before the event.

Furthermore, Fruit Logistica Special Edition 2021 will host a new Buyer Programme, which includes a business lounge for food retailers and manufacturers to meet onsite or online with their fresh produce supplier partners. For the onsite meetings, buyers are provided with a 18sqm COVID-secure lounge area equipped with tools for business meetings. The Buyer Programme also offer use of online tools for matchmaking, and access to all relevant onsite and online conference programming.