Mondelēz International has completed its previously announced agreement to acquire a majority interest in Give & Go, a North American provider of sweet baked goods and owners of the two-bite brand of brownies and the Create-A-Treat brand, known for cookie and gingerbread house decorating kits.
Glen Walter, executive vice-president and president, North America for Mondelēz International, said: “As we continue to establish foundations in fast-growing snacking adjacencies, this is an important acquisition for our company that supports our ambition to lead the future of snacking. We look forward to working with the Give & Go management team as they build on their position in the large and fast-growing in-store bakery channel.”
As with other acquisitions including Perfect Snacks and Tate’ Bake Shop, Mondelēz International will operate Give & Go separately to nurture its innovative and entrepreneurial spirit. Give & Go will benefit from access to Mondelēz International’s consumer and channel insights, procurement, marketing and sales resources to expand the reach of its brands to more consumers. Give & Go’s senior leadership team will retain a minority interest in the company, and continue to run the business from their existing headquarters.
Joel Flatt, president and CEO of Give & Go, concluded: “This is an opportunity for Give & Go to join the Mondelēz International family and benefit from their capabilities to accelerate innovation, consumer engagement and strategic retail partnerships. We had a successful partnership with THL and thank them for their support over the last three-and-a-half years.”
