In an interview with John Jose, marketing and product management director of Tetra Pak in SEA, Agatha Wong seeks to understand how dairy producers can tap into the Asian market for innovative and sustainable frameworks.
The Asia-Pacific region presents exciting opportunities for the dairy market, with China and India responsible for some 52% and 19% of drinking milk sales respectively, according to Euromonitor. More than that, rising affluence and product innovation in the region has prompted growth in the dairy sector. Besides the usual plain and fresh variety, flavoured milks are also popular in the region, with an expected CAGR of 4.6% from 2021 to 2028, in a report by Report Linker.
The COVID-19 pandemic further reinforced the value of milk to regional consumers, who have grown more concerned over their wellbeing. Milk, with its known health benefits, thus became a nutritional drink of choice. While demand for flavoured milks, which are mostly consumed by children, have suffered a hit due to school lockdowns, Asia-Pacific, and more specifically South East Asia, still presents potential for growth in its domestic dairy market.
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