Malaysian International Food & Beverage Trade Fair (MIFB) has opened, marking the start of a three-day event. This year’s theme, “Elevating the F&B Business; Empowering Innovations; and Enabling Transformation,” underscores MIFB’s commitment to driving progress, innovation and sustainability in the food and beverage sector.
A key highlight of MIFB 2024 is the debut of the MYFoodTech segment, a new platform highlighting technology and innovative solutions in the F&B industry. MYFoodTech seeks to support industry professionals as they learn new technologies essential to the future of the industry.
In its 23rd Edition, MIFB 2024 will once again feature diverse exhibitor participation and global attendance. With over 350 local and international exhibitors, spanning more than 18,000 sq m, the event is expected to attract 20,000 trade visitors from more than 80 participating countries, providing global networking opportunities. The exhibitors include makers of plant-based, dairy-free cheeses; farming solutions, the latest in packaging and private labeling, health food and beverages, and tech efficiencies in retail systems, among others.
This year’s event will also feature MIFB 2024 Strategic Conference, titled ”A Sustainable Future in Food & Beverage”, where industry experts will discuss topics such as the F&B supply chain revolution, innovative urban farming, green tech, AI, robotics, financing avenues, and government policies. Held over three days, participants have the opportunity to interact with professionals on the real challenges facing today’s F&B community.
ASEAN is recognised as a growth zone for F&B, and this presents both opportunities and challenges. Industry players must keep up with trends and embrace technology while aligning with sustainability objectives.
Event organisers Constellar’s Group CEO, Chua Wee Phong, said: “From farm to table, food technology plays a pivotal role in improving production processes, increasing production efficiency and in reducing costs and labour. With key segments in food tech and services, logistics, private labelling, and packaging and processing, you can explore the latest in food tech innovations, solutions and services in one place. Our vision is for MIFB to be the central hub for innovation in the F&B sector.”
MIFB event director, Hellen Woon, added: “We are excited to launch MIFB 2024 with an emphasis on innovation and sustainability. The introduction of the MYFoodTech section and our comprehensive Strategic Conference underscores our commitment to addressing the key challenges and opportunities facing the F&B industry today.”
A pledge will also be signed between Kuala Lumpur Convention Centre (KLCC), and Impiana KLCC Hotel, to establish a cooperative relationship with the Humane Society International (HSI), to promote sustainable development and enhance corporate responsibility, specifically focusing on the implementation of sourcing eggs from cage-free sources by the end of 2030.
MIFB continues on its sustainability journey by partnering once again with KLCC to support waste initiatives such as zero food waste and event waste management. New processes will be implemented for participants and attendees, to address the effective recycling of both food waste and booth material waste.
Event highlights also include a live theatre programme, featuring engaging sessions on future foods, market trends, opportunities for South East Asia, and coffee dynamics; and sustainability initiatives such as zero waste cooking demos and the future chefs table aiming to inspire sustainable cooking practices.
