For over 60 years, the METAROM Group has been creating flavours and caramels for the European food production industry. As of this July, the Group’s French subsidiary will begin operations in Asia through its regional office in Kuala Lumpur (Malaysia). Expanding the company’s product portfolio, this unit will distribute Caramel Colours produced by the Indian company ALVIN CARAMELS COLOURS (INDIA) Pvt Ltd to countries across the ASEAN zone.
Demand for caramel colours is high in Asian markets, especially in the beverage, confectionary and biscuit sectors. Distribution of ALVIN CARAMELS COLOURS (INDIA) will allow the company to maintain a competitive market offering, specially adapted to the expectations of the ASEAN countries.
ALVIN CARAMELS COLOURS (INDIA) Pvt Ltd has been producing and selling caramel colours in the Mahārāshtra province of India since 1979; as well as selling and distributing the same globally, today, the company produces almost 10,000T per year. Bolstered by this expertise, the family-run company has significant market presence with major stakeholders in the food production industry.
The decision to distribute these products was enhanced by the guarantees brough by ALVIN CARAMELS COLOURS (INDIA) Pvt Ltd in terms of food safety and traceability, which are particularly sensitive issues in the Asian market. This business opportunity promises excellent prospects for both parties.
