Krones UK has partnered with the world’s most historic international beer and cider competition, for the 2021 International Brewing and Cider Awards.
The manufacturer of brewery process equipment and process control systems has stepped in to sponsor the world’s most historic international brewing and cider awards, which has earned the title of the industry ‘Oscars’.
Krones UK has a long-standing relationship with the International Brewing and Cider Awards, sponsoring the event since 2011. This year the company which has been named as headline sponsor, alongside BarthHaas, hopes to demonstrate its commitment to the industry while helping the world’s most talented and innovative brewers gain the recognition and reward they deserve.
The International Brewing and Cider awards will take place in November 2021 at the National Brewery Centre, Burton-upon-Trent. Brewers and cidermakers from all over the globe are invited to enter their finest beers or ciders to be blind-judged by an international panel of commercially practicing expert brewers and cider-makers from around the world. Entries open on 1 July 2021.
Andrew Wilson, managing director at Krones UK, said: “Krones UK is delighted to once again sponsor the International Brewing Awards in Burton-upon-Trent, an event which we have been pleased to sponsor since 2011.
The International Brewing Awards provides a fantastic forum for brewers and cider makers to share best practice, and to judge and review ongoing trends, in this long-standing and fascinating sector of our industry.”
Ruth Evans MBE, director of the International Brewing and Cider Awards, said: “The relationship between Krones UK and the International Brewing and Cider Awards goes back more than a decade and we are delighted to welcome them to this year’s competition.
The competition is not-for-profit so we rely on sponsorships like these to enable us to host our unique and historic awards and celebrate some of the extraordinary beers and ciders that brewers and cider makers have worked so hard to produce.”
Entries open in July.