Koelnmesse announces partnership with USDA for THAIFEX – Anuga Asia 2025

From left to right: Robert F Godec, the US Ambassador to Thailand, Department of State; and Gerald Böse, president and CEO of Koelnmesse

In its efforts to enhance international trade and market expansion for THAIFEX – Anuga Asia, Koelnmesse has announced that the US Department of Agriculture (USDA) will endorse THAIFEX – Anuga Asia as an official trade partner, beginning from the 2025 edition. This partnership underscores the mutual commitment of both organisations to foster global business opportunities and economic growth.

Robert Frank Godec, US Ambassador to Thailand, and Gerald Böse, president and CEO of Koelnmesse, announced the partnership at a ceremony at the opening of the US Pavilion at THAIFEX – Anuga Asia 2024.

The collaboration between THAIFEX – Anuga Asia and the USDA will open new doors for the US food industry, enabling small and medium-sized enterprises (SMEs) and large corporations to explore and develop new markets within Asia. This initiative is expected to diversify and expand the presence of US products at the trade show, benefiting exhibitors and trade visitors alike by providing access to a broader range of innovative concepts and solutions.

The partnership aims to leverage the strengths and expertise of both nations to address broader goals such as global food security and sustainability. By bringing an array of products and innovative solutions to THAIFEX – Anuga Asia, the collaboration will create favourable conditions for strengthening business relationships and exploring new market opportunities.

Koelnmesse and the USDA are excited about the potential this partnership holds for the future of the food and beverage industry. With USDA’s support, THAIFEX – Anuga Asia will continue to solidify its position as a leading platform for global food industry stakeholders, setting new standards of excellence and fostering greater collaboration in the region and beyond.