Key Technology promotes Harry van de Wiel to vice-president and general manager NL for EMEA and Asia

Harry van de Wiel, vice-president and general manager – the Netherlands, at Key Technology

Key Technology has announced the promotion of Harry van de Wiel to vice-president and general manager – the Netherlands. Van de Wiel will be responsible for developing and leading strategies that bring Key’s optical sorting, conveying and other process automation systems, as well as customer service, to food processors throughout Europe, the Middle East and Africa (EMEA) in addition to China, India and South East Asia.

“Food processors and packers across these regions are facing a huge challenge – extreme weather is impacting the quality of field crops, increasing the prevalence of defects found in raw products. Now, processors and packers must work harder and smarter to adequately prepare their product for consumers. Our advanced sorters, graders and other equipment are invaluable tools for managing product quality, and great leadership at Key in EMEA and Asia helps fuel customer success,” said Jack Lee, Duravant Group president for food sorting and handling solutions. “Harry is a strategic thinker with a big-picture perspective. He sees opportunities and creates a clear path forward. Add his strong professional background and technical knowledge, and Harry is the ideal person to lead Key in these important regions.”

Van de Wiel brings 33 years of experience in food processing automation. He has worked at Key for two years, most recently as senior director of sales engineering and process engineering for EMEA and Asia and, before that, as director of projects and engineering for EMEA. For 16 years, he owned and managed Innotec Systems, a global supplier of food processing equipment.

“Key has achieved exponential market growth in EMEA and Asia over the last five years. As customers entrust us with more business, it’s crucial that we continue to keep the customer at the centre of everything we do – that’s our single highest priority. This means understanding our customers’ goals, keeping the lines of communication open and developing new technologies that solve previously intractable problems,” said Van de Wiel. “Key is the total package. With 75 years of experience and best-in-class global engineering, sales and service teams, we know how to design, build and support innovative and reliable systems that help processors and packers optimise product quality, protect food safety and increase profitability.”