Ishida Europe, world leader in the design, manufacture and installation of complete weighing and packing line solutions, has launched a new blog.
With a continued focus on delivering relevant and targeted articles to its wide customer base, the Ishida blog incorporates new product information, customer success stories and industry insights while introducing a more informal and user-friendly tone and voice to the Ishida audience.
Ishida is keen to establish a digital dialogue with readers, encouraging them to submit comments or suggestions for articles and stories. They can also subscribe to receive tailored, sector-specific Ishida news each month by email.
The Ishida blog follows the clean and modern style of the website with colourful imagery as well as moving animated gifs. With easy-to-use search function, users can search for articles on particular topics by sector, or equipment type.
Commenting on the blog, Gemma Walker, Ishida’s Digital Marketing Communications Co-ordinator said: “This new hub of information provides another way to demonstrate Ishida’s capabilities to both existing and potential customers. It will also help to extend our existing customer and supplier relationships and we hope readers will post lots of comment so we can continue to serve articles that are interesting and enjoyable to read.”
The blog is available to view at www.ishidaeurope.com/blog