Ingredion presents Pursuit of Health, an insights-led series that explores key drivers of consumers’ health and wellness priorities in Asia-Pacific. The initiative identifies trends that food and beverage manufacturers can leverage as opportunities in the growing market to create products that capture consumer interest.
Pursuit of Health seeks to address the growing trend amongst consumers for healthier and more sustainable products, and offers a perspective into the potential business opportunities for food and beverage manufacturers. Through Pursuit of Health, Ingredion will present original content supported by proprietary insights and data on several key consumer trends and behaviour.
The opening theme explores “Indulgent Eating for Stress Relief”, an especially important topic as consumers navigate lifestyle changes and evolving lifestyle priorities. Presented through a trend report, Ingredion highlights the growing development amongst consumers who are turning to food to relieve stress and anxiety. The report also uncovers the underlying conflict consumers have with balancing indulgence with healthy eating and analyses what these insights and data mean for innovation in the food and beverage industry.
On this new initiative, Eric Weisser, senior director, growth platforms and marketing for Asia Pacific comments: “At Ingredion, we leverage our proprietary insights to track consumption habits across the region and provide holistic trend data our customers can rely on. We have a keen sense of what’s next in the food and beverage industry and are confident that our solutions can empower innovations, solve pressing formulation challenges, and accelerate growth for our partners in the long run.”
The Pursuit of Health initiative embodies Ingredion’s persistent focus on innovation to Be What’s Next in the food and beverage manufacturing industry. Ingredion aims to inspire and uncover co-creation opportunities with existing and potential partners in the near future.
Indulgent eating for stress relief report is available for download.