Informa Markets reveals Vitafoods Virtual Expo platform demo and highlights findings from first State of Nation market report

Informa Markets has revealed the interactive online platform for its upcoming Vitafoods Virtual Expo, which will be taking place from 7-11 Sep 2020. Sponsored by KSM, the Expo and Summit present a virtual meeting and learning place for the global nutraceutical supply chain via intelligent connections and networking.

The announcement also signals the opening this week of the event platform for visitors and exhibitors to create their virtual profile, schedule meetings view the event agenda, and start to personalise their experience ahead of the live date on Sep 7.

Chris Lee, managing director, health and nutrition network, Europe, Informa Markets, commented: “Vitafoods Virtual Expo is about creating an immersive online experience to continue to encourage new ideas, innovations and partnerships, by fostering connections and delivering insightful content. Our data-driven matchmaking, speed network and secure online meetings will cultivate global connectivity, while our six Thematic Micro-Communities, and over 50 hours of content – from webinars, main stage presentations, podcasts and reports – will really drive the industry forward.”

During Vitafoods Virtual Expo, Informa Market will also be uncovering its first State of the Nation report looking at the key consumer trends impacting the health and nutraceuticals industry. Developed in partnership with FMCG Gurus, the data shared in the report draws from surveys carried out by FMCG Gurus during the initial peak of the COVID-19 pandemic from April to July 2020, with over 23,000 respondents questioned per month in 18 countries across Europe, Asia-Pacific, North and South America, Africa and the Middle East.

Lee continued: “The State of the Nation report looks at consumers’ attitudes and purchasing behaviours, and the impact this might have on what comes next for the nutraceutical industry, including the how COVID-19 has affected behaviours.

Visitors will have to attend the premier of the report findings on Sep 11 on the Vitafoods Virtual Expo’s main stage, but I can reveal that there have been some fascinating insights around changing consumer perceptions and trends this year already, as well as more focus towards advancing sustainability. Many important learnings have also emerged around how our approach to health and wellness, beyond basic hygiene measures, needs to evolve to support a healthier more resilient future.”