Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to a new global research.
The survey by Wellmune, a natural ingredient that helps strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products. They were asked to select five options from a list of 13 health areas and rank them in order of importance.
63% of the respondents chose immune system support, ahead of healthy bones and joints, good digestive health, improve energy levels and heart health support. Of which, 19.5% of the respondents listed immune system support as their top reason for purchasing healthy lifestyle products.
With 42% of global consumers proactively looking for products that can improve their health, Kerry’s research further affirmed the potential of the immune support space for manufacturers and brands in the well-being category.
The survey found demand for immune health products to be high across the world, particularly in Asia. In China, for instance, 50% of the respondents said they had used an immune health product in the last six months, and a further 29% said they would consider doing so in the future.
The research also revealed that 70% of global consumers believe breakfast is the best time for consuming products with immune health benefits. Yoghurt and yoghurt-based drinks, followed by fruit and vegetable juices, were the categories where there was the greatest interest in immune health benefits.
John Quilter, vice-president and general manager at Kerry, commented: “Consumers all over the world are increasingly seeking ways to support their immune system, which creates huge opportunities for manufacturers and brands. Wellmune is an ideal solution. It is clinically proven to help improve general immune health, can be included in a vast range of food and drink products, and boasts high levels of consumer awareness.”
Kerry claimed that Wellmune has been shown to help immune cells in the body “move more quickly and recognise and destroy foreign challenges”. With a five-year shelf life, it can also help protect against the effects of stress while promoting health energy levels and mental clarity.
