With new research indicating an evolving health and weight management landscape, IFF has worked to extend its range of solutions for the nutrition-conscious consumer.
IFF currently offers a range of products that can help manufacturers support consumers on their weight management journeys. In addition to studying consumers’ needs in this landscape, the company has partnered with professionals in nutrition, metabolic health, and obesity to create new concepts to meet the growing demand for tasty and nutrient-dense options.
“We believe IFF technologies and expertise in nutrition science are best positioned to co-create with our customers to offer new products and formulations that win in the marketplace and help consumers achieve and maintain a healthy and sustainable lifestyle,” said Erik Fyrwald, CEO of IFF. “Consumers increasingly want nutritious choices that fit their weight management journeys but offer the best quality and flavour.”
Social listening research by IFF shows that conversations around developing a healthier relationship with food grew by 242% in the US, while conversations about mindful eating grew by 190% globally in the last year.1
Further results have shown that conversations related to anti-obesity medications (AOMs) have increased in volume by 48% but decreased in sentiment by 11%, suggesting that consumers are interested but less receptive to the idea of taking AOMs.1 Meanwhile, the number of consumers trying to consume protein has risen from 59% in 2022 to 71% in 2024.2
Anti-obesity medications reduce appetite and help people feel fuller for longer. An estimated 7% of American adults (24 million people) will be on an AOM by 2035, according to study conducted by Mattson. In total, 92% of Americans taking AOMs were eating less, with overall consumption dropping by as much as 1000 calories a day.3 The use of AOMs has allowed consumers to prioritise healthier choices. They are commonly advised to focus on nutrient density, increasing protein and fibre intake and reducing calories by avoiding sugary beverages and alcohol.4
With demand for healthier and high-protein options set to accelerate, IFF is committed to enhance the existing suite of solutions for healthier, flavourful and nutrient-dense products which include:
- Proteins: IFF’s protein solutions are deliver both taste and texture with quality nutrition and sustainability benefits. High-quality proteins have been shown to increase satiety and maintain muscle mass on a calorie-restricted diet.
- Flavours: A suite of high impact top notes and consumer-preferred tonalities to make every sip and mouthful a genuine sensorial delight. IFF FLAVORFIT modulation technologies enable creation of healthier products with natural flavours, supporting manufacturers by improving perception in sweetness and saltiness, enhancing mouthfeel and masking undesirable off-notes like bitterness. IFF FLAVORFIT can also bring juiciness and freshness to applications like healthier protein bars and reduce the dryness.
- Fibre: Litesse fibre solutions offer functionality for healthy weight management in formats like powders, beverages, bars and gummies. LITESSE ULTRA support metabolic health and manage weight by promoting satiety and controlling overall appetite and caloric intake. Additionally, in combination with the probiotic HOWARU B420, it can further control fat mass and increase lean body mass.
Manufacturers can tap into a world of exciting possibilities with IFF by co-creating innovative food and beverage solutions to support consumers as they strive to achieve and maintain a healthier weight. With the IFF PRODUCT DESIGN AR Experience, it allows companies to experiment with ingredients, explore technologies and build their own concepts, ranging from healthy baked goods and snack bars to gourmet dishes
References
1 IFF Consumer Intelligence Social Listening Insights, 2024
2 2024 IFIC Food & Health Survey
3 Mattson Webinar ‘Obesity Medications: Understanding their impact on Food and Beverage Behavior’, May 2024
4 Watchmethink – The GLP-1 Journey: Lifestyle changes and effects of medication use
