IFF expands innovation capabilities with North America Creative Centre

The new 3,700 sq-ft upgrade integrates company’s flavour and ingredient product development capabilities, further increasing its innovation competencies

IFF has announced the completion of its new North American Creation and Design centre in New Century. The IFF Creative Centre brings together the company’s flavour and ingredient offerings with its food design capabilities to support the growth of the region’s food industry.

The infrastructure upgrade includes the addition of two new flavour creation labs, the expansion of existing food application design labs for dairy, bars, culinary and bakery, and a new lab solely for pet food development. The New Century facility is the company’s second largest creative centre in North America and houses ten labs, and six pilot plants which serve two purposes: providing better customer support and enhancing innovative product development.

“Our capability expansion in New Century provides a significant advantage to our customers,” said Carmen Cain, regional president for IFF’s nourish division. “By integrating flavours, ingredients, and food design in one space, we can increase our speed-to-market while offering a breadth of knowledge and resources across multiple food categories. This investment strengthens our end-to-end IFF PRODUCT DESIGN approach in which we reimagine future-proof concepts and experiences by combining our expertise in ingredients and flavours with a deep understanding of consumer behaviour.”

The two new flavour creation labs – for sweet and savoury flavours, respectively – mark the first time flavourists will be based at the New Century facility. The expert flavourists will develop alongside the dairy, bakery, bars, culinary and pet food product application and design teams. ​

“Product development cycles are shorter today, so it’s essential to be nimble,” explained Debra Missel, regional creation and design director for North America. “Having flavourists on-site working side by side with our product application and food design experts enhances our ability to rapidly create total product solutions that address both functionality and taste. In fact, New Century has one of the largest dairy and cereal bar pilot plants in North America. This investment benefits our customers because it streamlines their development times, getting products to the shelf that much faster.”

Another highlight is the addition of a lab serving the North American pet food and pet treat segment, an emerging category projected to generate $58 billion in 2023, according to Euromonitor. This is a first for the New Century Creative Centre, as it now enables pet food manufacturers to have full access to ingredients, flavours, and product design resources. IFF’s New Century Creative Centre is positioned to provide food product development support for its customers and to cultivate collaboration throughout the innovation process.