Stricter regulations in the Middle East / Colouring Foods to avoid on-pack warning statements on food and drinks
Mierlo / Dubai, 31 October 2016 – A growing scepticism of consumers towards food additives and stricter regulations being implemented in the Middle East are moving the food industry. In the GCC region, as of 1 January 2017, food and beverages coloured with Allura Red AC (INS 129), Sunset Yellow (INS 110), Azorubine (INS 122) and Tartrazine (INS 102) will carry the statement “this material may be having a negative effect on activity and concentration in children”. In order to avoid having to place such a warning, manufacturers are looking for alternatives.
At Gulfood Manufacturing, to be held in Dubai from 7 to 9 November, the GNT Group, the leading global provider of Colouring Foods, will be on-site (stand S1-D50, Holland Pavilion) to show that there is no need to use additive colours and especially those requiring a warning statement. To impart food and beverages with stable and vibrant colours, manufacturers can replace synthetic dyes with natural solutions such as Colouring Foods. Colouring Foods are concentrates made exclusively from fruits, vegetables and edible plants. Only gentle physical processes are used for their production. In terms of colour brilliance, stability and shelf life, as well as taste and feel of the final product, they are entirely comparable with colourants while being absolutely consumer friendly. It is therefore not necessary to declare any E numbers or make warning statements. Further, they are suitable for vegan, kosher and halal diets.
“Our application experts support manufacturers looking for replacements and give advice throughout the entire product development process in order to find the exact colour shade and intensity for the application in question”, says Santhosh Thankappan, Sales Director at GNT Middle East. “Since times are over when people purchased food without due regard to what it contains and how it is produced, our EXBERRY® Colouring Foods can provide manufacturers with a major edge over their competitors. As they can be used for clear label products, they can even increase brand preference.”
At stand S1-D50 in the Holland Pavilion, GNT representatives will present the company’s wide range of Colouring Foods, answer questions and provide individualised support. “Manufacturers can take the first step towards future-proof products by visiting us at Gulfood Manufacturing. They can rely on GNT’s extensive assistance, provided locally through our subsidiary in Dubai”, says Thankappan. Visitors will also have the chance to experience the application of Colouring Foods in beverages at a live demo desk.
More information about GNT, the consumer survey and Colouring Foods is available at: gnt-group.com.