Grab expands grocery, essentials delivery across South East Asia

The expansion of GrabMart into eight South East Asian countries, with Cambodia being the latest addition.


GrabMart has been expanded into eight South East Asian countries, with Cambodia being the latest addition. GrabMart scaled from two to eight South East Asian countries in three months, and is live in 50 cities across Singapore, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, Myanmar and Cambodia.

GrabMart, which started as an on-demand daily essentials delivery service to support consumers during the COVID-19 pandemic, has partnered with over 3,000 stores in the region. They include supermarkets and convenience store chains like FairPrice Xpress, FamilyMart, Mahnaz Food, Maxvalu and Tops.

GrabMart provides consumers a convenient way to purchase a wide range of consumer goods including groceries, home essentials, health and beauty items, gifts, and much more. For merchants, GrabMart offers a new channel to reach consumers who are increasingly making more purchases online.

Demi Yu, regional head of GrabFood and GrabMart, commented: “COVID-19 has accelerated the adoption of on-demand delivery services across South East Asia, and we were able to tap on existing technologies, our extensive delivery network, and operational footprint to quickly scale GrabMart across the region. In a post COVID-19 normal, we anticipate demand for delivery services to remain elevated. We will continue to double down on expanding our GrabMart service to support consumers’ shopping needs.”

With GrabMart, consumers can shop and order from convenience stores, supermarkets and specialty shops, and have their items delivered within an hour or at a schedule time, Grab claimed. In May, some of the popular items sold on GrabMart by category were beverages, snacks, vegetables, pantry supplies and instant noodles.

GrabMart will push deeper into the groceries market, and continue to expand its assortment to serve a growing number of consumers who enjoy the convenience of on-demand delivery.

In Indonesia, Grab has also opened give digital fulfilment centres, GrabMart Daily, to meet increased demand for essentials delivery. GrabMart Daily, which is operated by Grab and supplied by Grab’s own inventory, shortens fulfilment time by half. GrabMart’s assortment is built around online customers’ needs, which comprises staple goods, cooking essentials, convenience items, packaged food and beverages, personal care products, among others.

GrabMart has inked partnerships with supermarkets and hypermarkets such as Tops and Maxvalu in Thailand, Big C in Vietnam and Robinsons Supermarket in the Philippines. In Singapore and Indonesia, consumers can order fresh produce and meats from urban farmers and local suppliers.

GrabMart has also partnered nine traditional market operators in Indonesia and Malaysia to bring their tenants online. Traditional markets or farmers markets are where many locals visit to purchase fresh meat, fish, produce, and other perishable goods at affordable prices. By using the Mix and Match feature, Grab users can enjoy the convenience of purchasing from several traditional market stalls, and have their purchases delivered as a single order to their door.

As part of the onboarding process, Grab conducts online training to teach stall owners how to manage their produce to ensure freshness, and how to manage their online storefront using Grab’s merchant app.