Partnership offers support for food and beverage businesses by helping them expand across Indonesia through a combined network of over 80 cloud kitchens.
Singapore-based tech company Grab has established a partnership with Yummy Corp, an Indonesian online catering start-up, to empower food and beverage entrepreneurs to scale up and expand across Indonesia. The partnership provides support for food businesses to open new virtual restaurants within a combined and growing network of over 80 cloud kitchens operated by both companies. It also aims to support food businesses in creating new food concepts to be offered on GrabFood, Grab’s food delivery service.
By bringing together GrabFood’s strengths in food delivery and Yummy Corp’s expertise in food operations management, food and beverage businesses can access support to pilot and launch new delivery-only brands and outlet on GrabFood across Indonesia.
This partnership expands the scope of merchant services offered by both companies, which now spans location scouting and selection, kitchen set up and operation, menu design and food production, marketing and on-demand delivery, and more.
Neneng Goenadi, country managing director of Grab Indonesia, commented: “We saw a substantial increase in active food and beverage outlets on GrabFood in December 2020 compared to January 2020. Bringing these businesses onto our platform is only the first step. We want to help them develop and access digital capabilities to further grow their business in the digital economy.
“Our partnership with Yummy Corp not only enables us to more comprehensively support food businesses in their expansion journey, but also opens up more opportunities for entrepreneurs to test new menus and concepts to stay ahead of food trends.”
The partnership covers three key areas. First is on cloud kitchen and virtual restaurant expansion, whereby both companies will be setting up more cloud kitchens in Indonesia. Through Grab’s data insights and Yummy Corp’s food operation management capabilities, both companies plan to seek out opportunities to expand its cloud kitchen network and help food and beverage businesses break into new locations and cities, and quickly scale their business.
Second, Grab plans to bring Yummy Corp’s cloud kitchen merchants onto GrabFood, connecting them to Grab’s customers and delivery network. The latter’s merchants will have access to the former’s features such as mix-and-match where consumers can order from multiple merchants in a single receipt, and benefit from cross-sell opportunities.
Lastly, both companies plan to foster the development of the local food and beverage industry through brand and chef collaborations, Grab and Yummy Corp plan to work with food and beverage entrepreneurs to create new food and beverage concepts, test them on the GrabFood platform, and eventually scale them across its cloud kitchen network.
Mario Suntanu, CEO of Yummy Corp, concluded: “Yummy Corp’s mission is to enable food and beverage entrepreneurs to grow in the new digital landscape by providing fully-managed expansion solutions through cloud kitchens. We are excited to see this partnership with Grab take this shared mission to the next level, where expansion speed, food quality, and customer satisfaction will always be the main focus.”
